If you have a business website then you know how difficult it is to increase organic traffic, links, leads, and sales. As an example, If you own a service-type business, there are only so many regular pages you can add, such as your home page, about us, FAQ, service pages, contact us, and maybe you can think of 10 others. However, at some point, you will run out of ideas or reasons to add new pages to your website.
Add A Blog To Your Website
Having a blog in which you write regular content, which truly teaches your target audience and answers important questions related to your industry will dramatically increase the overall authority, or strength of your website. If you continue to increase the strength of your website, but your competitors do not, then your website will show for the keywords your customers are looking for, instead of your competitors.
In the early days of the Internet, a business owner could create a nice-looking 10 pages website and then gain thousands of spammy links to it to increase the rankings, traffic, and sales for their business. However, in today’s Internet, with Google’s continuous search engine algorithm updates, having lots of links to your website can be seen as spam and get your website penalized if those links were not earned organically.
It’s now best to grow your website gradually, by adding regular, quality content to it, which answers questions or solves a problem for your customers or clients. That’s what the Internet is really for, it’s information and Google wants useful, helpful information not duplicate garbage.
How do you create all this quality content?
There really are only three ways to create content for your website. The best way, but also the most time-consuming, is to write the content yourself. This of course is not always possible, but sometimes you might find that because you are a true authority in whatever business you are in, writing about what you do every day comes easy and you can create a 1000+ word article within a few hours or less.
On the other hand, if you are struggling to come up with the title of your blog post and then it takes you days or weeks to write it, it might be time to consider option two, which is to hire a professional writer. To speed things along, and ensure a more accurate article, you should provide as much detail to your writer as possible.
Option three is a hybrid of the two and works best for most businesses. First, you hire someone to write the content, after you provide them with a general idea of what you want them to write. Then you go through the finished article and try to adjust it so it’s better and possibly more detailed.
Adding The Content To Your Blog
Now that you have that new piece of content written, proofread, and ready to go, you now have to add it to your blog. If your website is a WordPress site, then this is quite easy to do and there are numerous blog posts and youtube videos explaining exactly how to do it.
Be sure to add it to a relevant blog category, add the appropriate tags, and link to other related blog posts, both internally in your own blog, to your products or related pages, and externally to any non-competing, authority websites.
Anything you link to should add something to the article, or don’t link to it. If you link to an external website be sure to add the nofollow attribute to your link, this can be done with a plugin if you research it a bit, it’s not hard to do.
SEO Optimize Your Blog Post
After you have written your blog post, make sure the URL is focused on a keyword phrase you are targeting. The free WordPress plugin Yoast SEO is a very good addition to any WordPress website and will guide the whole process of optimizing your blog. The main points you need to watch are that your images have alt and title tags, the META title and Description tags are both optimized for your post and you are correctly adding H1, H2, and H3 tags which are relevant to your post.
Build The Authority Of Your Website
You may have heard of Google Page Authority, this is known to be a major factor in how Google ranks a website. The authority of your website increases based on many factors, but mainly if the content written is informative, useful, well written, shared, and correctly optimized this will generally attract links and in turn increase the authority of that post and of your entire website. The higher the authority score of your website, the easier it will be to rank new content, and you will start moving up in rankings for many other key phrases.
Why I Wrote This Post
Over the past 22 years, I have had many clients who I helped to become very rich, some are now even multi-millionaire, however, I’ve also had many clients who never increased the traffic of their website, or at least not enough to keep them happy enough to stay as a client.
The main difference in the two types of clients was obvious, the ones that became rich listened to my advice and sometimes even gave me some, so we worked as a team, they added plenty of content, worked with me to build new content, images, products, categories, blog posts, and gained links from their business associates that were related to their business.
It takes a team on both sides to make this work. You have to really want to succeed, no matter what business you are in, or what you are doing in life, if you don’t truly want to be doing it then you won’t succeed.
But if you add high-quality, useful content that truly helps your customers or clients or answers important, relevant questions that are related to your industry, optimize it, share it, link it out and internally, and add great-looking images to it, then over time, your website will get stronger.
It’s kind of like if you don’t work out you won’t get stronger. You will either stay the same or get weaker, well it’s the same with a website. The quality content you add to your website is how your website grows and gets stronger, strength, in this case, is known as website authority and it’s what Google views as one of the leading ranking factors. If you increase your website’s authority everything else is exponentially easier.
Most businesses find it difficult to select the digital marketing agency that will be best for them to fulfill their objectives. Any freelancer with an internet connection and a computer can present an impressive website and claim to be a top-notch global company. How does a business, especially a small and medium-sized business person with limited knowledge of the subject go about separating the chaff from the wheat? Many business owners have had a bad experience with fly-by-night operators who either take their money, vanish, or just don’t have it in them to deliver on their tall promises.
We have selected the major characteristics of good digital marketing agencies to make this decision-making easier for you.
Wide and complete range of SEM services under one roof
The services the agency offers should have a wide range. Do they know digital marketing, email marketing, SEO services, and search engine marketing well enough and skilled enough to increase your organic search results and have digital marketing strategies in place to ensure your traffic, conversions, and leads increase over time?
The digital marketing business requires constant study to be up-to-date with the fast-changing developments in the field. The agency should offer a wide range of related services under the same roof. They should also be able to offer services to a wide range of domains for which a good knowledge of specific needs of various trades and industries is necessary.
Customers would rather have their web development, social media marketing, SEO, digital optimization, blog writing, all under the same roof, so that they do not have the problem of coordination between agencies. When all the services are provided by an agency under one roof, the communication becomes painless and only one agency is responsible for the outcomes rather than multiple agencies throwing responsibility around.
Top digital marketing firms have extensive knowledge of a wide range of internet platforms. The more experience they have, the more chances you’ll have to receive services that will help you grow your company.
Online Marketing Services Customized to Your Objectives
A good digital marketing agency will not offer a ready-made package of services listing every service under the sun. They will first listen to you carefully, understand your business and that of your competitors, study their social media, the market, and understand what your objectives are. Your objectives could be just to get more customers, to establish your brand, or to be known as an industry leader. They will also study your target audience, the geographic area of your market, and the niche you want to address.
They will then come out with a strategy and plan to achieve the objectives which spell out each activity, when and how it will be done custom made especially for you. You should ask the digital agency why they recommend particular social media platforms from the large numbers available and what tools they will use for your specific needs. Customizing specific to your needs ensures that resources are spent only where they are needed.
Marketing Implimentaiton Transparency
Transparency is crucial when it comes to establishing trust. You are entrusting your brand along with a significant sum of money to your agency. You should be able to keep track of what’s going on! Leading digital marketing agencies are always willing to share information with you. If they are not transparent it means they are hiding something from you and you will have to be constantly on the alert worrying if they will take you for a ride. If you are entrusting them with your brand and growth to them besides a good amount of money, you have full right to know what is going on. It’s time to look for a new agency if you’re being put on hold and rarely seem to get answers.
A personal relationship with clients
Your digital team should see you as more than just a client. Agencies with a personalized approach invoke confidence and do not show you rules and regulations each time you want some small changes. How an agency interacts with its clients is more of a matter of organizational culture and can be found out in just a meeting or two. Agencies who do not make efforts to know you are not likely to go deep into your needs and may not be able to do justice to your brand in their marketing effort.
There is a beer test the agency representatives should pass. It simply means if they have come close enough to you that you can invite them for a beer, they pass the test!
If they take on a lot of clients and are unable to give your personal attention, it’s because they’re simply interested in your money and don’t care about your success.
A powerful portfolio of past clients with case studies
Nothing boosts your confidence like seeing that the organization you’re working with has had consistent success! Portfolios of the top digital marketing agencies will be easily accessible for potential clients to view. Many put them on their websites.
Data from previous marketing initiatives, website examples, content examples, increased sales numbers, and so on are common examples. Remember to check if the agency has received awards or recognitions in the past. Make sure that the awards of the data they present to you as success is not very old because in this business there are fast changes and what was good last year may not work anymore.
Team with good experience and qualifications
Organizations are made by their people. Make sure that the agency you select has people who have considerable experience qualifications and skills in the specific areas in which you want their services.
You can’t anticipate the same results from a 1-year experienced agency employee as you can from a 10-year experienced one. Experience helps tremendously in solving problems and in getting work done fast and effectively at minimum cost.
A well-designed website and social media platforms showing creativity
If digital marketing agencies cannot make a state of the art website for themselves what will they do for you in the field of digital marketing? A well-designed website is crucial for any digital marketer. The same goes for their social media platforms. You can easily get a checklist to evaluate websites and social media and see how many blocks get ticked.
Reasonable promises and similar values
One sure sign of a digital marketing agency you should reject is one making tall promises which seem even at first sight impossible to keep. Looking at the adjectives they use to describe themselves will give you a good idea about them.
Digital marketing companies who accept their mistakes are more likely to perform better as they will be open and will work with you on a collaborative basis rather than hide them, leaving you in the lurch at the last moment. Companies that have openness deliver better on their promises.
Working with a digital marketing agency that shares your values and operates in a similar environment is important. They will blend in and work effectively with your team. In the end, an agency serves as an extension of your company. It’s just as vital to choose an agency with the correct values and culture as it is to know the quality of their work.
Measurable results with appropriate tools
Every competent digital marketing firm should strive to achieve results for its clients. If you’re thinking about associating with an agency, search for case studies, measurable success data, ROI, and testimonials to see how they’ve helped their clients succeed.
Keeping what is mentioned above in your mind will help you to select the right digital marketing agency which will be a good fit for you and will help you grow in profits and establish your brand better.
Creating an online store can be simple or complex, but I’m going to take you through the general process of the average WooCommerce custom website with full eCommerce.
Custom design & development of the home page and theme elements.
The homepage of your website should be custom designed so that it does not look exactly like one of your competitors. This usually requires a few design ideas going back and forth over a few days. However, sometimes with a client that is more particular, this process can go on for a week or more until a design is created that fits the vision of your client, while still looking professional and easy to navigate, allowing it to convert better.
The time range is between 12-36 hours to fine-tune the design perfectly. This includes the most important elements of your website, such as the header, home page, and footer. The header and footer will go through most of your website. Any custom development such as scripts, slide shows, galleries can increase the time greatly.
Adding Internal Content Pages
A content page usually contains around 1500-2000 words provided by the client and a few images. These pages are custom designed to match the overall look of your home page and theme. Each page usually takes around 4 hours to complete, which includes adding content, images, SEO tags, links, graphics and getting feedback from the client as well as any edits required. As the average small eCommerce website has at least 5 web pages, this adds about 20 hours to the project.
Categories are like pages, which contain the products within them. Each category page usually has content and 1 image which relates to the products within it. The categories also have SEO tags such as a title, h1 tag, and possibly links to other categories, pages and or products.
The typical small online store would have around 4 categories, each takes about 30 minutes to create, which adds 2 hours to our total.
Each product on your website is like a landing page on the Internet. There are many ways a product details page can be set up, but the average setup contains the following items.
Product images, usually around 3-5 images. These images will need to be correctly sized both dimensionally and in actual file size. This normally requires some time in PhotoShop to correctly size each image so they are matched visually and then optimized so they load quickly online and take up less server space. They will also require the correct names, and tags called “Alt Tags’ which will help search engines know what the image represents. These images are then added to the product they belong to via the administration area.
Product titles, descriptions, tags, UPC codes, prices, sale prices, colors, sizes, shipping rates, stock levels, and possibly other features.
SEO tags for the product SEO title, description
Internal links when possible
Stock Level if required
Upselling and cross-selling products
Weights, product dimensions
Normally this can take between 30 minutes to 2 hours depending on how many features, images, and so on are required for each product. So if your store has 20 products then it would take between 10 hours – 40 hours.
Basic USPS Shipping Setup National Only
Shipping can require many hours depending on the client’s requirements. For the estimate, we are sticking to the basics, which would be USPS basic setup. This requires us to configure the USPS plugin to accurately calculate your shipping based on the weight of your products. However, as mentioned above, there are many ways to set up your shipping and some take much longer. This method usually only takes about 2 hours to set up and test.
Sales Tax Setup
Again, there are many different requirements for sales tax based on the client’s needs. This outline is only for the basic, one nexus sales tax setup. A nexus is the region/s you sell in and have a nexus in. Normally we have to import around 1000 or so zip codes with their corresponding sales tax rates, into WooCommerce. And configure the site to use them. This normally takes around 2 hours to set up and test.
Set Up Yoast SEO Plugin and Optimize The Website.
This is one very important step that many web designers either forget to neglect. However, it needs to be completed to ensure your web pages are indexed correctly in Google and other search engines. For an eCommerce website, we recommend installing Yoast for WooCommerce. We do not include this as it’s a paid service, but we do install it as part of the SEO setup. Around 3 hours.
Configuration & Setup of Website & Plugins
Every website will require some plugins, such as speed optimization plugins, spam blocking plugins, security plugins, shipping plugins, and others. Normally an eCommerce website requires at least 5 plugins, which is estimated to take around 4 hours to install and configure.
A normal website is quite overwhelming at first and an eCommerce website is even more so. However, once you get the hang of a few tasks, such as processing orders, adding, updating, and deleting products and pages, then you will have a much easier time learning the rest. We usually spend about 2 hours training a client how to use their website. This is normally broken up into 1 hour on the phone and 1 hour creating a short video tutorial to show them around their new website. Adding 2 hours to the project.
Website Hosting & Email Setup
After the website has been accepted and tested we then move the site onto the server where it will go live. Normally this requires between 4 – 8 hours, depending on the complexity, the host it’s going on and the ability to communicate with all parties involved efficiently.
Domain Name Setup
If the domain name is not currently pointed at the server, we will set it up so that it loads the new website. This normally takes about 1 hour. However, it can take up to 48 hours of non-work hours waiting for the domain to connect completely. This time is not charged for, but should be noted.
Adding your website to Google Analytics
If you want to know if your website is receiving traffic and from where then one of the best and free options is to use Google Analytics. This usually takes around 30 minutes to set up.
The above is only the basic setup of an online store. But it’s enough to get you started and in business.
Custom design & development of the home page and theme elements. 12-36 hours
Adding Internal Content Pages 20 hours
Creating Categories 2 hours
Adding 20 between 10 hours – 40 hours.
Basic USPS Shipping Setup National Only: 2 hours
Sales Tax Setup: 2 hours
Set Up Yoast SEO Plugin and Optimize The Website. 3 hours
Configuration & Setup of Website & Plugins: 4 hours
Do you want to grow your client base? Do you need to drive more traffic to your website? Many companies thrive online. The internet has given people a greater ability to expand their client base. In fact, at the time there are 4.66 billion users online across the world, so if you learn to properly promote your business on the internet, you have the opportunity to gain many more loyal clients. But what are the ways professional marketers expand their companies online? Want to know all of the secrets of the best marketing teams without having to hire more full-time staff? Below, we’ll go into the top 20 pieces of digital marketing advice. Keep reading to learn more!
1. Get on Social Media
When you want to promote your business online, you need to have a professional social media presence. Many people use social media as a way to interact with their friends. They also find the pages of companies they like on there, and they follow them. This gives you the ability to engage your clients and potentially find new ones. Some social media platforms allow you to create a specific business page for your business, so you can focus directly on that page and promote it to your social media followers and customers. Using social media you can share all your content, new and old. When you create a new article, we recommend sharing it on all your social media profiles, and also mention each post in your newsletter, if you have a newsletter.
2. Learn About Social Media Ads
Do you know how to run social media ad campaigns? Once you’ve made successful social media accounts, you have the opportunity to create paid ads. You do this using the platform’s built-in ad maker, which allows you to target your ads to a specific audience. Depending on the social media ads platform you are working with, they will offer various methods of promoting your business via their social network. Facebook, Twitter Pinterest, and Linkedin are all good to start with.
3. Define Your Target Audience
But to which audience should you target your messages? This is where defining your target audience comes in. Your target audience consists of anyone who is likely to purchase your items. You should do research into the exact demographics of who is most likely to buy from you. Then, use this information to craft your ads to prompt them to make purchases.
4. Hire a Professional Website Design Service
Did you know that hiring a website design service actually helps you get more clients? When people access a website, they need to be able to navigate it with ease. If you want them to make a purchase, clearly state what you offer and make sure they know where to go on your site to buy it. Professional website design services give you an engaging website that boosts your sales.
SEO functions by using keywords and links. When you use the right keywords, the search engine algorithms will pull up your website in response to potential client searches. Links help the algorithms determine how reliable the information on your website is, which influences in which order your website shows up in the search results.
6. Use Local SEO
It’s extremely difficult to rank well in search engine results worldwide. That’s why you should partake in local SEO practices to get more customers in your area and shrink your competition pool.
Use keyword research tools to find the most common keywords people in your area employ to find businesses like yours.
7. Use Google Ads
Want to appear higher up in search results? Use Google Ads!
Google Ads lets you create advertisements that then get pinned near the top of search results. This helps more clients find you.
8. Email Marketing
Email marketing keeps your clients engaged. When you get a list of your client’s or potential clients’ emails, you can send them information on deals or business updates. This reminds them of you, builds rapport, and encourages them to buy from you.
9. Send Emails Around Holidays
If you want to improve your email campaigns, start sending targeted emails around the holiday. For instance, if it’s Mother’s Day, share why your products make the best Mother’s Day gifts. This makes your clients more likely to make a purchase.
10. Hire Experts
If you have the resources, hire some professional marketing experts. Whether you choose to hire full-time staff or a marketing agency, these people have the expertise you need to do well. When you have a team working for you, you stand a better chance of doing well.
11. Study Your Competitors
Want to beat out your competition? If you do, you should study your competitors.
Knowing what your competition does in terms of marketing and what they offer their customers will help you know how to make yourself stand out.
12. Conduct Tests
Unfortunately, not everything works best for every company. So, if you want to know how to grow your client base, you need to know what works well. To do this, conduct some tests, and don’t be afraid to change your approach.
13. Stay on Brand
Every single part of your digital marketing efforts should remain on-brand. Your brand consists of who you are as a company. Are you professional or casual? What tone and style do you use?
14. Maintain Media Relationships
People may not realize the power of the media when it comes to finding customers online. When you keep the media in touch with what’s going on in your company, you increase the likelihood they will write pieces on you and link back to your website. This drives traffic to your platform.
15. Use Images
Online, people don’t like to read huge blocks of text. Often, they’ll just scroll past this, especially if they are on social media. So how do you get their attention? Use engaging images.
16. Make Videos
Likewise, videos engage your clients better than text. They catch their eye and give you the ability to tell the audience a story, which creates an emotional bond. People who have an emotional bond to a brand are more likely to buy from it.
Don’t just create social media profiles. Use them to interact with your clients! Hire a social media manager who can handle client requests and respond to comments. This makes you appear approachable.
18. Have Online Sales
Everyone loves a good deal. If you sell products, advertise your sales online. This causes more people to become aware of them. If you don’t have any discounted products or services, you may be able to add something of value instead, such as an additional product or service free when they order. This is sometimes a good method of getting rid of any stagnant inventor.
19. Hold Virtual Events
Consider holding virtual events. This allows people to attend from wherever they have a video connection and keeps them abreast of your company’s news. This can be used for brand building or promoting your business, products, and or services to a target audience. You should always promote your events via all your marketing channels months before the actual event starts, so anyone that is interested has time to schedule.
20. Get on Google My Business
Google My Business is Google’s business listing service. It allows you to advertise what you do, provide links to your website, and get customer reviews. Having a Google My Business listing helps more people find you.
Want Us to Help You Promote Your Business?
Do you need help with your efforts to promote your business online? Digital marketing is an important part of growing your clientele. By following the tips above, you’ll be able to build a thriving online platform and grow your client base. Want help with your marketing? Let our experts help. Request a quote today to learn more!