Smart Ways to Boost Your Sales During COVID-19

Smart Ways to Boost Your Sales During COVID-19

COVID-19 has brought challenging times for most of us and especially for businesses worldwide.

Food delivery, grocery delivery, or even a cab service was once considered a luxury. But now it’s a necessity. People are afraid to leave their homes. The COVID-19 has flipped the lives of people upside down. To increase business during COVID-19, one must rethink sales and marketing strategies.

Here are some ways to boost sales even in COVID-19:

Earn Trust with Virtual Tools

The last few months have shifted the in-person sales model to a virtual video conferencing model. Clients now expect businesses to leverage modern-day tech, such as Zoom, Skype, and other tools to deliver pleasant, safe, and efficient customer experiences.

Customer engagement tools that provide virtual tours, video stories, and live video on social media have increased website business and driven massive sales increases. Doctors, Law firms, psychologists, teachers, company meetings, and more are now completed virtually in many instances. So now, more than ever, it’s important to think outside the box and come up with new methods to gain new clients and keep the ones you have using every available means.

Revamp Your Content & Website

Change your content from sales-based to information-based. Be it blogs, social media posts, or content on your website; every piece must be designed to educate the customer on their current needs and interests, just as the one you are reading now is doing.

Pose your business as a valuable resource to the community that is delivering a promise. Gain the customer’s trust by providing value and build a strong bond with resourceful content, which will truly help their business.

Differentiate your brand by telling a heartfelt brand story. Inform the customer on how your proactive approach sets you apart. Share long-term and short-term goals through blogs, social media posts, press releases, and video conferences.

Be Transparent & Honest

While most companies feel hesitant to share how the pandemic has impacted their business, customers respect honest and transparent brands.

Detailed email notification of the change in policies and business practices will strengthen trust among customers. Respond to crisis-related questions positively and productively. Customers are upset, talk to them, and tell them how your business can resolve their issue.

In hard-times, clear communication is the key to increase business during COVID-19. Tell the customers which products/services will be available, delay in the delivery, and what preventive measures you are taking to keep the customer and staff safe.

Improve Your SEO

In current times, you cannot rely on customers visiting your store physically. If you are not there on the first page of Google, you’ve already lost the battle.

Here’s what you can do:

Improve your page loading speed: One of the quickest ways to get noticed by a search engine is to speed-up your website to enhance your rank.

Produce More Content: When your product more content, you’ll show up more in search engines and social media. This will present an opportunity for you to make a sale. Create content that relates to your customers, products and or services.  For example, you could have services you offer which are not on your website, or you may have services you offer that are new due to Covid 19, which will help your customers or clients.  

In the End

In recent times, the way businesses make sales and generate revenue has changed. You must adopt the new system before your competitors take hold of it. Tools like video conferencing, live video, and product demonstration on video will help you get ahead of your competition.

Why You Should Hire a Website Designer in 2021

Why You Should Hire a Website Designer in 2021

You may have seen articles online explaining why hiring a website designer is a thing of the past. Well as a web designer, for over 20 years now, I find this hard to believe, at least not yet. Here are some of the reasons why I think you should hire a website designer to build your website, rather than using a page builder or AI.

Web Design or Graphic Design Skills

A good website designer has a design background. Yes, you can build your own website with a page builder, but will you design it exactly the way you want or need it to be? Do you know how to create a website that looks good, loads fast and converts visitors into customers?

Conversion Optimization Skills

A good website designer knows how to build your website, but they also know about conversion optimization. For this reason, I recommend hiring a well-established, well rounded website designer that knows web design, SEO and website conversion optimization.

There is no way a website builder can do all that. Sure, you can create search engine friendly websites with a page builder, but only if you know how to optimize the website in the first place. You will need to know how to setup all the tracking scripts and optimize your pages, add site maps, Google Analytics, conversion tracking? Also, you will need to know how to make sure all your images load fast; your site loads fast and they are all correctly tagged and optimized? Not to mention thousands of other things.

Many Skills Involved

To build your own website correctly with a page builder you need to be a website designer in the first place. Then you need to learn SEO and some online marketing. Then you need to learn how to convert your traffic into sales and leads, so that when you have built your website it makes you some money. I mean that is the point, right?

When it comes right down to it, you can build almost anything yourself and you can get a machine to build things for you also. However, when it comes to your business it’s important that your website can convert your traffic, ranks well and looks great. 

Self Hosted

Most page builders are hosted for you, meaning your website is stored on their server and you pay a monthly fee. Now some might say this is a bad thing, but it really depends on what you want. Having them host your website might be exactly what you want and in this case you are golden. The hosting company usually hosts your email and domain too. So it’s a one-stop-shop for all your website needs.

However, if you are like me and enjoy actually owning your website then I recommend building it without a page builder with something like WordPress or Joomla! A page builder cannot design your website for you, it will give you options to choose from, usually starting with a template and then you modify this template to fit your needs. However, unless you are a designer it’s very likely your website will not look anywhere near as good as what a professional website designer would be able to build.

Have you tried giving your kid a haircut lately? How did that turn out? Has the trauma warn off yet? Have the kids stopped bullying him/her yet? Most website designers have a degree in design and know about using color, fonts, space and other design elements to make sure your design looks great on many types of devices. Sure, many page builders have come a long way, but they can’t select your colors and images or modify them to make them look their best.

Do you like traffic? Then you might want to make sure your website is optimized for search engines. Search engine optimization is the process of optimizing each page of your website as well as your entire site’s structure to give it a good chance of ranking in search engines. A WordPress website or almost any of the leading content management systems, are easier to optimize and have a better website structure than any page builder. They simply are not the same breed. If you have buckets of gold nuggets, then you can build your own custom designed content management system from scratch with all the bells and whistles you can dream of. You can use advanced programming to build anything.

But if you are looking at page builders then your budget it a little more down to earth, so I’m going to focus on the best low-budget options that will allow you to fully compete with the big guys.

Yes, I know you new I was going to mention WordPress right? But that’s because it’s the best CMS on the planet and it’s free. You can build almost any website you can dream of with WordPress. Also, the advanced themes with page builders built in will allow you to build your own websites quickly. I highly recommend WordPress and the Divi Theme along with Divi page builder. Combine this with Yoast for your seo, some speed optimization plugins and you are all set.

Yes you may have to hire a designer to build the initial website and setup your SEO, but you will own the website afterwards and have just as much control, if not much more than you would have with a hosted page builder.

For example, you can easily add ecommerce to your website if you want to turn it into a fully functional online store by using a plugin called woocommerce. Woocommerce only takes a few hours to install and configure and it has everything you need. If you need more then there are tons of great plugins and more being built constantly.

Another great system is Joomla!, which is also a CMS. Joomla! May have a slightly higher learning curve than WordPress but some say it’s a bit more powerful. I have used both for over a decade and we have developed plugins for both and I would say WordPress is a bit better in many respects. There are more plugins, it’s easier to work with and easier to optimize for search engines.

If you are serious about your business, then you should be thinking long term, if you use a page builder to build your website you don’t own the website. You can’t move your site to another hosting company if the company that owns your page builder goes out of business or is taken over by a company with bad support. If you sell your site then you can simply move it somewhere else. If you sell your business one day you have the chance to sell the site to the new owner without requiring them to stay with the page builder host.

After 20 years in the web design industry I have studied many systems and methods for building websites. The only page builder I would recommend, and it’s not really a page builder, is Shopify. Shopify is mainly for ecommerce websites, but it’s also used for regular websites. Shopify will allow you to build a very good online store very quickly and there are various plugins to make it SEO friendly. However, it must be hosted on the Shopify servers and you will need specially trained developers to work on a Shopify store if you require custom development.

In closing, if you want a real website, then hire a real website design company. Don’t hire one website designer, hire a team. One person cannot build, host and provide online marketing to the level you need to grow your business. An automated website builder can only build your website, it cannot design, optimize, maintain and promote it like a web design company can.
It’s sort of like building your own house. You can build your own house, but will it be up to code? Will it be safe? Will you do it correctly and how will you know if you did? Would you want a robot to build your house or a craftsman?

Websites should be an extension of your business and not just a thing you pop up online, so you can say you have a website now. Most businesses make most of their money from their website and this is increasing every year.

Why Should I Hire an SEO Expert?

Why Should I Hire an SEO Expert?

If you want your business to garner attention in the modern age, knowing search engine optimization is a must. If you don’t understand it, you need to get an SEO expert on your side who does. Research shows that most users who search for information online click on the first search result that pops up on their lists. In other words, if you’re not No. 1 on the list, or at least in the top 5, you’re losing a lot of customers, sales and or leads. Want to improve your search rankings, reach more customers, and drive more leads? Here’s a rundown of the many reasons you should hire an SEO expert. (more…)

7 Ways to Make Your Website Look Great

7 Ways to Make Your Website Look Great

These days, It’s almost impossible to succeed as an entrepreneur without having an online presence. And the only way to maintain an online presence is to have a website. Unfortunately, some people never pay attention to the way their website looks – and this hurts their progress. Let’s take a look a 7 ways to ensure that your website looks great. (more…)