If you have a business website then you know how difficult it is to increase organic traffic, links, leads, and sales. As an example, If you own a service-type business, there are only so many regular pages you can add, such as your home page, about us, FAQ, service pages, contact us, and maybe you can think of 10 others. However, at some point, you will run out of ideas or reasons to add new pages to your website.
Add A Blog To Your Website
Having a blog in which you write regular content, which truly teaches your target audience and answers important questions related to your industry will dramatically increase the overall authority, or strength of your website. If you continue to increase the strength of your website, but your competitors do not, then your website will show for the keywords your customers are looking for, instead of your competitors.
In the early days of the Internet, a business owner could create a nice-looking 10 pages website and then gain thousands of spammy links to it to increase the rankings, traffic, and sales for their business. However, in today’s Internet, with Google’s continuous search engine algorithm updates, having lots of links to your website can be seen as spam and get your website penalized if those links were not earned organically.
It’s now best to grow your website gradually, by adding regular, quality content to it, which answers questions or solves a problem for your customers or clients. That’s what the Internet is really for, it’s information and Google wants useful, helpful information not duplicate garbage.
How do you create all this quality content?
There really are only three ways to create content for your website. The best way, but also the most time-consuming, is to write the content yourself. This of course is not always possible, but sometimes you might find that because you are a true authority in whatever business you are in, writing about what you do every day comes easy and you can create a 1000+ word article within a few hours or less.
On the other hand, if you are struggling to come up with the title of your blog post and then it takes you days or weeks to write it, it might be time to consider option two, which is to hire a professional writer. To speed things along, and ensure a more accurate article, you should provide as much detail to your writer as possible.
Option three is a hybrid of the two and works best for most businesses. First, you hire someone to write the content, after you provide them with a general idea of what you want them to write. Then you go through the finished article and try to adjust it so it’s better and possibly more detailed.
Adding The Content To Your Blog
Now that you have that new piece of content written, proofread, and ready to go, you now have to add it to your blog. If your website is a WordPress site, then this is quite easy to do and there are numerous blog posts and youtube videos explaining exactly how to do it.
Be sure to add it to a relevant blog category, add the appropriate tags, and link to other related blog posts, both internally in your own blog, to your products or related pages, and externally to any non-competing, authority websites.
Anything you link to should add something to the article, or don’t link to it. If you link to an external website be sure to add the nofollow attribute to your link, this can be done with a plugin if you research it a bit, it’s not hard to do.
SEO Optimize Your Blog Post
After you have written your blog post, make sure the URL is focused on a keyword phrase you are targeting. The free WordPress plugin Yoast SEO is a very good addition to any WordPress website and will guide the whole process of optimizing your blog. The main points you need to watch are that your images have alt and title tags, the META title and Description tags are both optimized for your post and you are correctly adding H1, H2, and H3 tags which are relevant to your post.
Build The Authority Of Your Website
You may have heard of Google Page Authority, this is known to be a major factor in how Google ranks a website. The authority of your website increases based on many factors, but mainly if the content written is informative, useful, well written, shared, and correctly optimized this will generally attract links and in turn increase the authority of that post and of your entire website. The higher the authority score of your website, the easier it will be to rank new content, and you will start moving up in rankings for many other key phrases.
Why I Wrote This Post
Over the past 22 years, I have had many clients who I helped to become very rich, some are now even multi-millionaire, however, I’ve also had many clients who never increased the traffic of their website, or at least not enough to keep them happy enough to stay as a client.
The main difference in the two types of clients was obvious, the ones that became rich listened to my advice and sometimes even gave me some, so we worked as a team, they added plenty of content, worked with me to build new content, images, products, categories, blog posts, and gained links from their business associates that were related to their business.
It takes a team on both sides to make this work. You have to really want to succeed, no matter what business you are in, or what you are doing in life, if you don’t truly want to be doing it then you won’t succeed.
But if you add high-quality, useful content that truly helps your customers or clients or answers important, relevant questions that are related to your industry, optimize it, share it, link it out and internally, and add great-looking images to it, then over time, your website will get stronger.
It’s kind of like if you don’t work out you won’t get stronger. You will either stay the same or get weaker, well it’s the same with a website. The quality content you add to your website is how your website grows and gets stronger, strength, in this case, is known as website authority and it’s what Google views as one of the leading ranking factors. If you increase your website’s authority everything else is exponentially easier.
If you are struggling with ranking your website or writing articles we can assist with both, so contact me today for a free consultation at 407-755-7788 or fill in this short form and I will respond within 1 business day.
Most businesses find it difficult to select the digital marketing agency that will be best for them to fulfill their objectives. Any freelancer with an internet connection and a computer can present an impressive website and claim to be a top-notch global company. How does a business, especially a small and medium-sized business person with limited knowledge of the subject go about separating the chaff from the wheat? Many business owners have had a bad experience with fly-by-night operators who either take their money, vanish, or just don’t have it in them to deliver on their tall promises.
We have selected the major characteristics of good digital marketing agencies to make this decision-making easier for you.
Wide and complete range of SEM services under one roof
The services the agency offers should have a wide range. Do they know digital marketing, email marketing, SEO services, and search engine marketing well enough and skilled enough to increase your organic search results and have digital marketing strategies in place to ensure your traffic, conversions, and leads increase over time?
The digital marketing business requires constant study to be up-to-date with the fast-changing developments in the field. The agency should offer a wide range of related services under the same roof. They should also be able to offer services to a wide range of domains for which a good knowledge of specific needs of various trades and industries is necessary.
Customers would rather have their web development, social media marketing, SEO, digital optimization, blog writing, all under the same roof, so that they do not have the problem of coordination between agencies. When all the services are provided by an agency under one roof, the communication becomes painless and only one agency is responsible for the outcomes rather than multiple agencies throwing responsibility around.
Top digital marketing firms have extensive knowledge of a wide range of internet platforms. The more experience they have, the more chances you’ll have to receive services that will help you grow your company.
Online Marketing Services Customized to Your Objectives
A good digital marketing agency will not offer a ready-made package of services listing every service under the sun. They will first listen to you carefully, understand your business and that of your competitors, study their social media, the market, and understand what your objectives are. Your objectives could be just to get more customers, to establish your brand, or to be known as an industry leader. They will also study your target audience, the geographic area of your market, and the niche you want to address.
They will then come out with a strategy and plan to achieve the objectives which spell out each activity, when and how it will be done custom made especially for you. You should ask the digital agency why they recommend particular social media platforms from the large numbers available and what tools they will use for your specific needs. Customizing specific to your needs ensures that resources are spent only where they are needed.
Marketing Implimentaiton Transparency
Transparency is crucial when it comes to establishing trust. You are entrusting your brand along with a significant sum of money to your agency. You should be able to keep track of what’s going on! Leading digital marketing agencies are always willing to share information with you. If they are not transparent it means they are hiding something from you and you will have to be constantly on the alert worrying if they will take you for a ride. If you are entrusting them with your brand and growth to them besides a good amount of money, you have full right to know what is going on. It’s time to look for a new agency if you’re being put on hold and rarely seem to get answers.
A personal relationship with clients
Your digital team should see you as more than just a client. Agencies with a personalized approach invoke confidence and do not show you rules and regulations each time you want some small changes. How an agency interacts with its clients is more of a matter of organizational culture and can be found out in just a meeting or two. Agencies who do not make efforts to know you are not likely to go deep into your needs and may not be able to do justice to your brand in their marketing effort.
There is a beer test the agency representatives should pass. It simply means if they have come close enough to you that you can invite them for a beer, they pass the test!
If they take on a lot of clients and are unable to give your personal attention, it’s because they’re simply interested in your money and don’t care about your success.
A powerful portfolio of past clients with case studies
Nothing boosts your confidence like seeing that the organization you’re working with has had consistent success! Portfolios of the top digital marketing agencies will be easily accessible for potential clients to view. Many put them on their websites.
Data from previous marketing initiatives, website examples, content examples, increased sales numbers, and so on are common examples. Remember to check if the agency has received awards or recognitions in the past. Make sure that the awards of the data they present to you as success is not very old because in this business there are fast changes and what was good last year may not work anymore.
Team with good experience and qualifications
Organizations are made by their people. Make sure that the agency you select has people who have considerable experience qualifications and skills in the specific areas in which you want their services.
You can’t anticipate the same results from a 1-year experienced agency employee as you can from a 10-year experienced one. Experience helps tremendously in solving problems and in getting work done fast and effectively at minimum cost.
If digital marketing agencies cannot make a state of the art website for themselves what will they do for you in the field of digital marketing? A well-designed website is crucial for any digital marketer. The same goes for their social media platforms. You can easily get a checklist to evaluate websites and social media and see how many blocks get ticked.
Reasonable promises and similar values
One sure sign of a digital marketing agency you should reject is one making tall promises which seem even at first sight impossible to keep. Looking at the adjectives they use to describe themselves will give you a good idea about them.
Digital marketing companies who accept their mistakes are more likely to perform better as they will be open and will work with you on a collaborative basis rather than hide them, leaving you in the lurch at the last moment. Companies that have openness deliver better on their promises.
Working with a digital marketing agency that shares your values and operates in a similar environment is important. They will blend in and work effectively with your team. In the end, an agency serves as an extension of your company. It’s just as vital to choose an agency with the correct values and culture as it is to know the quality of their work.
Every competent digital marketing firm should strive to achieve results for its clients. If you’re thinking about associating with an agency, search for case studies, measurable success data, ROI, and testimonials to see how they’ve helped their clients succeed.
Keeping what is mentioned above in your mind will help you to select the right digital marketing agency which will be a good fit for you and will help you grow in profits and establish your brand better.
Maintaining a high rate of customer engagement, while minimizing the marketing cost, is the aim of every small business. Small business video marketing has emerged as the best technique to achieve this goal.
Video marketing guarantees a lot of benefits for small businesses. Plus, nowadays business videos are easy and inexpensive to create. You can produce videos and use online video editing tools to give the content a professional look.
But, what are the actual benefits of video marketing for small businesses? Here are 10 of them.
Strengthens Your Online Presence
The term ‘online presence’ has grown far beyond setting up a basic small business website with the name, logo, and address.
With billions of websites online and millions joining their ranks every week it’s important for small businesses to effectively use marketing techniques to interact and engage with the target audience.
Today, video marketing has become an indispensable tool to establish an online presence.
In this highly competitive world, using video content is an effective way to build a brand and gain credibility that’s so needed for small businesses to attract more customers.
Unlike big companies, small businesses don’t have large digital marketing budgets. They need a tool like video content to strengthen their online presence and maximize its benefits.
A well-made video will not only introduce the business to the audience, it’ll encourage them to learn more about the company. By adding a link or two in the video, you can take them to your website, where they’ll find out more about your business and what you have to offer.
Video content can convert viewers into ambassadors. People captivated by what they have seen will share their experience and opinion in the comments section and/or press the share button to spread the word. One way or the other, video marketing helps your business become a prominent online entity.
Helps Improve Search Engine Ranking
The Google Search Engine has grown from strength to strength because it provides what the users want and are looking for. Very soon, we’ll see more than 80% of all internet traffic seeking video content. Hence, Google loves videos because users love video content.
The search engine giant has a soft corner for video content because it keeps people engaged. The little super high-tech crawlers that Google sends to analyze the websites have found that videos keep people longer on the web page.
Let’s be honest, most of us never venture past the first page of a search engine. Studies too have arrived at the same conclusion. It was found that 75% of all search engine users, browsers only the first page results.
One way to increase your website’s chances of appearing on the first page of the search results is to use video content. Websites with videos are 50 times more likely to be listed on the first page of Google.
Increases Brand Awareness, Affiliation, and Connection
On an average day, Facebook alone witnesses more than 8 billion video views. This number is a small slice in the big social media pie. From the stat, it’s easy to gauge how much people like videos and are responding positively to it.
Our brain processes visual content quicker and better than text. Compared to texts and images, the experts have found that videos get 1200% more shares.
Videos have the remarkable ability to grab our attention and hold it for a considerable duration. That’s because video content provides both visual and audio stimulation. A well-made video activates multiple areas of the brain, which means the audience is deeply engaged with the content.
Deeper engagement signifies the viewers have gone beyond mere interest in the visual content. They develop a stronger connection and affiliation towards the content and the message.
Video marketing is crucial for small businesses. With the right message and a killer video marketing strategy, videos can spread brand awareness and create a pool of loyal customers who’ll come back to you again and again.
Helps Educate the Customers
Passing of information and knowledge that customers need to make an informed buying decision is crucial for the growth of a small business.
Sometimes products and services are sophisticated. Hence, educating customers through text content can be a complex task. Small businesses need to deliver complex information in an easily understandable way to boost sales.
The beauty of small business video marketing is the transfer of information through the medium that the audience wants and prefers. A study found that more than 60% of the website visitors decided to buy after watching a product video.
Videos work because they inform, delight, and educate the customers about your product and service offerings. This medium shows, instead of telling the customers the best features of the product. Plus, video content spells out the problems that the customers face and explains how the product or service will solve the problem.
For a small business, creating videos that educate the target audience about their offerings must be on top of their to-do list.
A digital agency can use a wide variety of videos to transfer essential business information to customers. Product tour videos, company culture videos, whiteboard animation videos, instruction videos, and FAQ videos are just some of the common video types small businesses are using to reach out to customers.
For example, the whiteboard animation video is ideally suited for communicating ideas. The use of animation allows businesses to weave a story around the information. Moreover, an animation video is easy to consume and recall. Research by Dr. Wiseman found the use of whiteboard animation video increased the recall ability of information by 22%.
Supports Email Marketing Efforts
In the present scenario, there is a vast difference between video emails and other email communications. Adding videos to your email communications hooks the recipients and within seconds engages with them. The following are other benefits of video email marketing:
Increases the Reach: Adding the word ‘Video’ in the subject line increases the open rate by 19%. Also, sending video emails boosts the click-through-rate by 65%.
Saves Time: The recipient is freed from the task of reading a long mail. Complex subjects are easily explained and understood with the help of video content.
SEO Benefit: In addition to delivering the message, video emails also encourage the recipients to share the content on social media platforms. This leads to brand awareness, more traffic, and improved search engine ranking.
When designing a video email, it’s easy to get carried away. Some append just the video to the mail; and some include a long text, images, and video. Both tactics could undermine your marketing efforts.
For email marketing to succeed, solid video content must go hand-in-hand with great email templates. An effective video email design must include the business logo, contain the right color scheme, track the right KPIs, and possess all elements that highlight the video content.
Drives Conversions and Sales
Small business video marketing has a key role to play in every step of the purchase funnel.
Brand and product videos create awareness, instruction, and explainer videos boost engagement, and testimonial videos build credibility and trust. Video content engages the prospective customers and moves them along the sales funnel.
More often than not people turn to videos before making a buying decision. According to Wyzowl, 90% of people found product videos helpful and 90% have seen an explainer video to understand a product or service.
There is more. Nearly 8 out of 10 people decided to buy a product after watching a video. Adobe, in its research, found those who watched a demo video are 1.8 times more likely to buy than the rest.
Small businesses that use videos on their website have a conversion rate of 4.8%. This is nearly double the rate of conversions in sites that don’t have videos.
Every small business must use video marketing because 72% of businesses believe the strategy of using video to increase conversion works. Furthermore, nearly two-thirds of all businesses believe video content boosts sales.
The incredible conversion stats after watching video content makes it one of the best marketing tools for small businesses.
Builds Trust With Customers
Trust is a vital element in expanding the customer base and generating repeat business. Customers are more likely to take that extra step of buying a product or service if they trust the business.
Small business video marketing establishes the trust bond between the two parties. In the case of small business, introduction videos allow viewers to know you, understand your business, and like your offer. All these will eventually make them trust you.
People hate sales pitches. They are usually skeptical about claims made by businesses. They feel it’s another marketing ploy.
It’s easy for them to trust a business if an unbiased voice has something positive to say about a product or service. That’s why every small business must use testimonial videos.
Businesses have found that video content is the perfect way to enhance the customer experience. Engagement with customers doesn’t end with the sale. For small businesses to thrive, a long term relationship with customers is indispensable.
You can include after-sales thank you videos, customer onboarding videos, live customer support videos, knowledge base videos in your customer support framework.
Customer support videos also save valuable resources like time, effort, and money. The customer service department of Dell was overwhelmed by service calls. So, the company decided to introduce video content, which resulted in a 5% drop in service calls.
You can’t rely on search engine traffic alone to boost your business. Take your company to your target audience by marketing your videos on social media platforms.
Many are still relying on blogs and images to gain traction among the target audience. But, in the past few years, we see social media platforms lean towards video content. As a small business, you need to seize the opportunity to stand out.
Small business video marketing has more engagement potential than other forms of content. Produce videos that resonate with the viewers. Also, engaging videos are more likely to go viral, which will drive traffic, conversions, and sales.
Appeals to the Mobile Users
The small but mighty mobile device has the young population hooked to the screen. Information reaches people faster through a mobile device than any other instrument. In their research, Ipsos and Google found that mobile devices have a big impact on business success.
Small businesses can achieve greater marketing success by building video content for mobile users. It’s a mutualistic relationship where both benefit.
More than 40% of all YouTube videos are watched on hand-held devices. People like watching videos on mobile devices. That’s because users are less distracted, which helps in better engagement and understanding of the content.
Besides, mobile-friendly pages with video content load faster. Higher page speed helps boost ranking and reduces bounce rate. Small business video marketing is a win-win situation for mobile users and businesses.
Gives Better Return on Investment
We have sufficiently established that video marketing can do a lot more than creating awareness. Video content is the most versatile tool. You can use it to engage new customers and retain old ones. It can help build trust and aid in customer support services. Videos can drive traffic to the website and boost social media engagement.
On the whole, the time, money, and effort you spend on small business video marketing are worth it. According to a survey, 89% of marketers agree that video content gives them the best ROI. Over 80% of the video marketers say that video marketing has increased traffic, helped in lead generation, and directly improved sales.
The various benefits of video marketing and the high ROI have prompted 95% of video marketers to say they plan to increase the spending on video content.
Video marketing is a boon to small businesses. Videos are easy to create, they aren’t too expensive, and they help in conversions, sales, and customer support. There is nothing that video content can’t do.
If you haven’t included videos in your marketing plan, then the 10 benefits mentioned here would have convinced you by now. Adopt video marketing for a positive and long-lasting impact on the business.
Cristian Stanciu is a freelance video editor, owner, and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios, or brands all over the globe. I can catch up with him on his blog or on LinkedIn.