SELLER’S BAY · SINCE 1998
Google Ads Management
Connect your campaigns, landing pages and measurement around the inquiries and sales that matter to your business.
SELECTED RECOGNITION · 2024
Recognized for the work we do.
MAKE EVERY CLICK PART OF A PLAN
Focus on the outcome behind the traffic.
Google Ads management for a clearer path from search to inquiry.
Seller’s Bay helps businesses plan, build and improve paid campaigns. We look beyond clicks to the offer, landing page and actions you want potential customers to take.
Our business has provided web design and online marketing services since 1998. That connected experience helps us review both the campaign and the website visitors reach after clicking.
Already advertising? Ask whether your account qualifies for our free Google Ads audit.
OUR PPC MANAGEMENT SERVICES
A connected approach to paid search.
Campaign setup is one part of the work. Ongoing review connects targeting, creative, measurement and the landing experience.
01
Account review & campaign planning
Review your goals, current account structure, geographic coverage and available budget. Agree priorities before building or changing campaigns.
02
Keywords & search intent
Research searches connected to your services and buying intent. Review search terms and negative keywords to help reduce irrelevant traffic.
03
Ad copy & assets
Connect the message to the offer and landing page. Develop relevant ad copy and supporting assets, then review performance to guide refinements.
04
Conversion measurement
Define meaningful actions such as qualified inquiries or purchases. Review tracking and avoid treating every small interaction as an equal business result.
05
Bids & budget management
Choose a bidding approach around the campaign goal and available data. Monitor spending and adjust priorities as evidence develops.
06
Landing pages & reporting
Review the experience after the click and report on agreed goals. Turn findings into practical changes to campaigns, messaging and the website.
ALREADY RUNNING GOOGLE ADS?
Start with a fresh look at your account.
Ask if you qualify for a free Google Ads audit, with no obligation. We review the current campaign and provide a report with recommended improvements.
We also offer a free website evaluation to identify opportunities in the landing experience. Recommendations are a starting point, not a promise of a particular return.
What we look at
- Campaign structure and alignment with your goals
- Targeting, search terms and ad relevance
- Budget allocation and bidding approach
- Conversion tracking and reporting priorities
- Landing page clarity and the inquiry or purchase journey
HOW WE WORK
Clear goals. Practical improvements.
STEP 01
Understand the business
Agree the offer, audience, geographic reach and what a valuable inquiry or sale looks like.
STEP 02
Build the foundation
Plan campaigns and landing pages, review measurement and agree the advertising budget and management scope.
STEP 03
Launch & learn
Launch when the setup is ready, subject to Google’s review. Watch early data and allow for the time needed to assess performance.
STEP 04
Review & improve
Review meaningful outcomes, test refinements and adjust the plan. Discuss lead quality and sales feedback alongside platform reporting.
CLIENT EXPERIENCES
What our clients say
Real feedback on our web design, development and ongoing support.
“We’re so satisfied with Seller’s Bay, LLC’s work that we contracted them again for SEO.”
President
Pat Technology Systems Inc
“Their customer service and the quality of their product were most impressive.”
Artist
TwoAvocadosSigns
“Great company to work with Step by step instructions to get your website / email and business needs up and running highly recommended”
Louisa Richardson
Google reviewer
THE EXPERIENCE AFTER THE CLICK
Give your campaigns a stronger destination.
An ad can bring someone to your website; the next step needs to be clear. Our web design services and content marketing help connect your offer, message and calls to action.
For retailers, eCommerce website design can improve how product information and the purchase journey are organized. For a wider plan, combine paid campaigns with organic SEO or explore our internet marketing services.
We can also discuss Microsoft Advertising, LinkedIn and Facebook campaigns where they fit your audience. See our social media marketing services and full service overview.
For the journey after the click, see our Conversion Rate Optimization Services. Read why Google Ads clicks may not become leads for troubleshooting and using Google Ads assets for campaign assets.
YOUR QUESTIONS, ANSWERED
Google Ads management FAQs
What is Google Ads management?
It is the ongoing work of planning, configuring, monitoring and improving Google Ads campaigns. It includes targeting, ads, budgets and measurement, as well as reviewing the landing page and business outcomes.
What does PPC mean?
PPC stands for pay per click. In a cost-per-click model, an advertiser pays for clicks on an ad. Google Ads also supports other bidding and campaign approaches, so the setup depends on the objective.
Can you review an existing Google Ads account?
Yes. Ask whether your account qualifies for our free account review. We assess the current setup and recommend priorities, with no obligation to proceed.
How much should I budget for Google Ads?
The appropriate advertising budget depends on your market, goals and economics. Ad spend and management fees are different costs; we discuss both before agreeing the scope. There is no single budget that fits every business.
How soon will I see results?
Eligible ads may begin running after setup and Google’s review, but that is different from achieving consistent business results. Performance needs time and data to assess and depends on competition, the offer, budget and website.
Do you use automated bidding?
We choose the approach around your goals and available data. Google Smart Bidding uses conversion or conversion-value signals, so reliable measurement and appropriate goals matter. Automation still needs review and does not guarantee results.
Can you help improve the landing page?
Yes. We can review the message, layout and inquiry or purchase journey, then agree any design or development work. Landing page changes are scoped alongside campaign management rather than assumed to be included.
Will Google Ads improve my organic rankings?
Advertising does not buy higher organic rankings. Paid search and SEO are separate channels that can be coordinated around the same business goals.
Can campaigns reach previous website visitors?
Remarketing can be discussed where suitable. Its use depends on the available audience, campaign eligibility, Google’s policies and applicable privacy and consent requirements.
Do you guarantee leads or a specific return?
No. We agree objectives and review results, but cannot promise a particular lead volume, cost per acquisition or return. Lead quality and sales feedback help guide ongoing changes.
LET’S REVIEW YOUR NEXT STEP
Tell us what you want your campaigns to achieve.
Share your website, the services or products you want to promote and whether you already run Google Ads.
If you have an existing account, mention that you are interested in a free audit. We’ll discuss eligibility and what is needed for a useful review.
Tell us what you need help with.
Share your website and the tasks you’d like support with.