Website Management Services
Manage, Maintain & Promote Your Website All in One!We have options for any type or size of website, from eCommerce to brochure-style websites. Our services are all-inclusive, so you don’t have to worry about getting separate vendors for the many tasks involved in website maintenance.
Maintain Your Website
We ensure all your plugins, scripts, server configuration, hosting, security and anything else related to the website’s funtionality is running smoothly.
Optimizing Google Business
We’ll create a complete, accurate, and engaging Google Business profile to increase local sales & leads. Then maintain it for you.
Add, Update Delete Products & Content
From entire long-form content, to highly detailed, SEO-optimized product descriptions, we can write high-quality content that converts.
Search Engine Optimization
SEO stands for “search engine optimization.” It’s crucial for any website and strengthens it to give it a better chance of ranking for your top target keywords.
Maintain Your Website
Maintaining your website involves a comprehensive approach to ensure every element functions seamlessly. We manage all your plugins, ensuring they are updated to the latest versions to prevent security vulnerabilities and incompatibilities. Outdated plugins can be a significant risk, as hackers can exploit them, leading to data breaches and other security issues. By regularly updating these plugins, we ensure your website remains secure and performs optimally.
Scripts are crucial to your website’s functionality, from interactive features to backend processes. We monitor and update these scripts to ensure they run efficiently and provide a smooth user experience. Server configuration and hosting are also critical components of website maintenance. We handle server setup and management, ensuring your website is hosted on a reliable and fast server, minimizing downtime, and enhancing load speeds.
Security is paramount in website management. We implement robust security measures, including SSL certificates, firewalls, and regular security audits, to protect your website from cyber threats. Our maintenance services ensure that your website’s functionality is never compromised, providing a safe and efficient platform for your users.
Optimizing Google Business
Optimizing your Google Business profile is essential for increasing local sales and leads. We create a complete, accurate, engaging profile highlighting your business’s strengths and unique offerings. A well-optimized Google Business profile can significantly improve your visibility in local search results, making it easier for potential customers to find you.
Once your profile is set up, we ensure it remains updated with the latest information about your business. This includes updating your contact details, business hours, and any special promotions or events you might host. We also manage customer reviews, responding promptly and professionally to positive and negative feedback. This shows your commitment to customer service and enhances your business’s reputation.
In addition to maintaining your profile, we use analytics to track its performance and make data-driven decisions to improve its effectiveness. By optimizing your Google Business profile, we help you attract more local customers and drive higher engagement, ultimately boosting your sales and leads.
Add, Update, Delete Products & Content
Managing your website’s content is crucial for keeping it relevant and engaging. We handle adding, updating, and deleting products and content to ensure your site remains fresh and accurate. Our team can write long-form content pieces that provide valuable information to your audience, enhancing your site’s credibility and SEO performance.
When it comes to product descriptions, we craft highly detailed, SEO-optimized descriptions that not only accurately describe your products but also highlight their benefits and features. This approach helps convert visitors into customers by giving them all the information they need to purchase. We understand the importance of keywords and incorporate them strategically to improve your search engine rankings.
Regular content updates are also vital for maintaining your site’s relevance. We review your existing content, update outdated information, and remove any content that no longer serves your business goals. Keeping your content current and engaging, we help maintain your audience’s interest and trust in your brand.
Search Engine Optimization
Search Engine Optimization (SEO) is essential for improving your website’s visibility in search engine results. SEO involves a variety of strategies and techniques designed to enhance your website’s ranking for your top target keywords. This includes on-page optimization, such as optimizing your website’s content, meta tags, and images to make them more appealing to search engines.
Off-page optimization is equally essential, involving tactics like building high-quality backlinks and promoting your content through social media and other platforms. These efforts help boost your search engine rankings by improving your website’s authority and relevance. Additionally, we perform keyword research to identify the terms your target audience is searching for and incorporate them into your content strategy.
SEO is an ongoing process that requires continuous monitoring and adjustment. We track your website’s performance using advanced analytics tools, making data-driven decisions to refine our strategies. This ensures your website remains competitive and attracts high-quality traffic, leading to increased leads and sales.
Content Marketing
Content marketing is a powerful strategy for attracting and engaging your target audience. We create and promote content that addresses your local community’s and customers’ everyday concerns, positioning your business as a trusted resource. This can include blog posts, articles, videos, and social media content that provide valuable information and insights.
By focusing on industry-specific content, we draw in high-quality leads more likely to convert into customers. Our content marketing strategy involves understanding your audience’s needs and preferences and creating content that resonates with them. This helps build a loyal customer base and enhance your brand’s reputation.
Promotion is a crucial aspect of content marketing. We use various channels, such as social media, email marketing, and SEO, to distribute your content and reach a wider audience. By consistently delivering valuable content, we help you establish a solid online presence and drive sustained engagement and growth for your business.
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What is involved in website maintenance?
Normally, website maintenance only includes updating plugins and scripts, managing server configuration and hosting, and implementing security measures to ensure the website runs smoothly and securely. We have more advanced options that include all our services, such as web design, development, SEO, content writing, graphic design, logo design, online marketing, data entry, and much more.
Why is a Google Business profile important?
A Google Business profile improves local visibility, helps potential customers find your business, and enhances your reputation through customer reviews.
For example, let’s say you have a donut shop in Orlando, Florida. If someone is searching for donuts near them, they will usally see the Google Business profiles first, as this is what shows on Google Maps.
If you don’t have a Google Business profile, then there is no chance of showing up for that search, unless it’s within the organic listings underneath, or if you pay per click. Having a Google Business profile is the most cost effective way to get customers.
How do you optimize a Google Business profile?
We create a complete and engaging profile, optimize and update it regularly with the latest business information, manage customer reviews, and use analytics to track and improve its performance. It’s important to also keep your website fully optimized and updated.
We can do posts, show special offers, add videos or images, respond to reviews, show you how to get more reviews and much more.
What type of content do you manage on websites?
We manage all types of content, including long-form articles, product descriptions, and updates to existing content to ensure it remains relevant and SEO-optimized.
We normally would create a content plan, research each article carefully, write the article and SEO optimize the article. We then add the article to your blog and share it on your Google business profile. We also share it on your other social profiles, this builds the authority of your website and provides useful, relevant content to your audience.
Why is SEO important for websites?
SEO improves your website’s visibility in search engine results, driving more organic traffic and increasing the chances of converting visitors into customers.
Without SEO, your website will not have what Google wants, which is, easy to navigate, well organized, useful content. SEO is more than just adding some keywords to your page, it’s about getting the entire structure of your website SEO optimized, and easy to navigate.
Having no SEO tags or any optimized content on your website is like having a store in the middle of the desert, there are not many ways to find it unless you use paid ads or social media to promote it.
We recommend doing all these things, but making SEO your main focus, as it’s long lasting and more cost effective in the long term.
What are on-page and off-page SEO?
On-page SEO involves creating, optimizing and internal linking content and adding meta tags to your website. while off-page SEO focuses on building backlinks and promoting content through external platforms. There is much more to it of course but this is the basic idea.
How do you create SEO-optimized content?
We perform keyword research to identify relevant terms and incorporate them strategically into the content to improve search engine rankings and attract targeted traffic. We always ensure the content is highly relevant, useful and fits your niche. We want the content to be a valuable resource to your visitors so they share and link to it, or at least use it.
What is content marketing?
Content marketing involves creating and promoting valuable content that addresses your audience’s needs and interests, helping to attract and engage potential customers. For example, if you sell shoes, you could have content explaining the different sizes for adults, children and even without different countries, this is just a basic example, but it should be useful to your main target audience.
How does content marketing benefit my business?
It builds brand authority, attracts high-quality leads, and fosters customer loyalty by consistently delivering valuable and relevant information.
What channels do you use for content promotion?
We use various channels, including social media, email marketing, and SEO, to distribute content and reach a broader audience effectively.
