Why are reviews so important for local businesses?

by | Mar 22, 2023 | Online Business, Online Marketing Articles, SEO Related Articles

Google Reviews

Reviews influence purchase decisions.

Online reviews have a significant impact on consumers’ purchasing decisions and your local SEO. According to a study by BrightLocal, 91% of consumers read online reviews before making a purchase decision. The same study also found that 84% of consumers trust online reviews as much as personal recommendations.

The results above showed that a local business is more likely to get new customers and keep the ones it already has if it has good reviews. On the other hand, negative reviews can deter potential customers from doing business with a company.

Reviews boost search engine rankings.

Online reviews can also help local businesses improve their search engine rankings. Search engines like Google consider the number and quality of reviews a company has when ranking search results.

Positive reviews can improve a business’s search engine ranking, making it more visible to potential customers searching for products or services in their area.

Reviews help businesses improve.

Reviews provide valuable feedback to local businesses. They help companies to understand what they’re doing well and what they need to improve. Good evaluations can pinpoint a company’s advantages, while bad reviews can help businesses identify areas where their goods or services need improvement. Businesses can also use reviews to address customer complaints and improve customer service.

Reviews build trust and credibility.

Reviews can help local businesses build trust and credibility with potential customers. When a business has many positive reviews, it sends a message to consumers that the company is trustworthy and provides quality products or services.

A good reputation can help businesses stand out and attract new customers.

Reviews provide social proof:

Finally, online reviews provide social proof for local businesses. Social proof is the idea that people are more likely to do something if they see that others are doing it.

Positive reviews encourage potential customers to do business with a company because they see that others have had a positive experience.


In today’s digital age, online reviews are essential for local businesses. They influence purchasing decisions, boost search engine rankings, provide valuable feedback, build trust and credibility, and provide social proof.

For these reasons, local businesses need to pay attention to their online reviews and actively work to improve their reputation by providing quality products and services and addressing customer complaints.

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Robert Long is the owner of Seller's Bay and has been creating websites and promoting them via SEO and SEM for over 22 years.
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