SELLER’S BAY · CLIENT CASE STUDY
Filtrabox / PAT Technology
From a single-page website to a product catalog and connected marketing program.
A website redesign and US-focused marketing project for a specialist fume extraction manufacturer.
Industry
Industrial fume extraction
Website work
WordPress design & WooCommerce catalog
Project milestone
Redesign completed in 2022
THE STARTING POINT
A strong product needed a stronger online presence.
Filtrabox had a product range to present, but its original website consisted of a single page and a catalog available as a PDF. That limited the detail customers could explore through the website itself.
Our project began with a more useful company website and web catalog. The goal was to help prospective buyers understand the business, find relevant equipment and move toward an inquiry.
The marketing brief focused primarily on the US market, with fume extraction for the laser engraving industry an important part of the search campaign.
Website archive · select to view the complete design.
THE WEBSITE
Make a technical product range easier to explore.
A company overview with a product catalog
We built out the business presentation and a catalog of the product range, creating a fuller destination for customers than the original one-page site.
Routes into the range by application
The archived design shows industry-specific routes for laser work, digital printing, electronics and 3D printing. Those entry points organize the range around the work a visitor needs the equipment to do.
Supporting detail before the inquiry
Alternating imagery and copy explain applications further down the page. Product links, brochure resources and quote calls to action give visitors several ways to continue exploring.
BEYOND THE BUILD
A coordinated marketing program.
The website redesign was one part of a wider plan. The supplied project presentation describes work across search, advertising, content and ongoing site operations.
Search & content
Search engine optimization, content writing and marketing supported the product and industry topics. Graphic design helped present the material consistently.
Campaigns & communication
Google Ads, social media and email marketing were included in the wider program, with consulting to connect the activity to the business.
Store & website operations
WooCommerce catalog management, website maintenance, hosting management and project coordination supported the ongoing work.
REPORTED PROJECT RESULTS
More visibility. More customer activity.
The supplied case-study presentation reports these historical outcomes. They describe the project period, not a current ranking audit.
300%+
Reported increase in leads and sales
The presentation also reports more than 20 keywords in the top three positions and 26 in the top ten.
The client’s perspective
In his March 2022 Clutch review, Wayne Baird described increased website activity, a fourfold increase in web-to-lead business and an improved closing ratio.
Read the original Clutch review ↗
Explore our eCommerce website design and WooCommerce Website Development for related store projects, our SEO & Online Marketing Portfolio for search work, or our broader web design services.
RELATED SERVICES
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