Local SEO Blackpool UK

Local SEO allows you to connect your business with your local clientele. Blackpool is a primary service area for us. That said, we provide our search engine optimization services globally. Provide your company details below, and we will contact you within 24 business hours with a free quote.

Why is Local SEO Crucial?

Boost Your Online Presence to Rule Your Industry

Whether you aim to enhance your local SEO in Blackpool or on a global scale, local searches are seeing annual growth, with millions of potential customers seeking your services or products in their local online searches. Any business lacking a robust local SEO presence in Blackpool risks losing significant traffic, sales, and leads.

What exactly is local search engine optimization?

Local SEO involves optimizing your business’s online presence in Blackpool, or any other specific geographic area, so that it appears in local search engines and directories. It’s particularly beneficial for physical businesses and those with multiple locations, like retail outlets, restaurants, dentists, and more. If your clientele is primarily local to Blackpool, proper implementation of Local SEO is essential.

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We Are Soon To Be A Local SEO Agency in Blackpool

With over 22 years of experience in managing search engine optimization campaigns, we’ve frequently encountered the need for additional resources to achieve optimal results for our clients. That’s why our updated search engine packages now include and recommend content marketing and maintenance as part of a comprehensive package. Simply adding keywords and links to your website is no longer sufficient to rank well in search engines, given today’s competitive landscape.

SEO Maintenance

Website Maintenance All our search engine optimisation packages encompass a set number of monthly hours dedicated to comprehensive maintenance. This all-inclusive maintenance includes all our services, from on-page and off-page SEO, advanced web development, Google Ads management, content writing, social media marketing, to bug fixes, plug-in updates, theme updates/repairs, and any other services we provide.

SEO Structure Optimisation

We guarantee that your website’s structure is optimised to meet the needs of both your users and search engines optimally. All your pages should be logically organised, easy to manage, and straightforward to find. We install and submit various site maps for users and search engines to ensure your entire website, or at least the parts you wish to be viewed, are submitted to search engines and accessible with the fewest clicks possible.

Regular, Superior-Quality SEO Content

Content is of paramount importance in the current digital marketplace. Educating your customers regarding your goods and associated services is crucial, enticing them to explore your products and services. Our search engine optimisation packages incorporate a local SEO content strategy or a comparable approach for eCommerce and national/international SEO. This will be integrated into your website or other platforms to bolster your website’s credibility.

Each piece will be thoroughly researched, competently composed, and tailored to a specific keyword to enhance traffic. Moreover, we link the articles internally within your website to further optimise your site’s structure. However, our primary emphasis remains to craft top-notch content that will captivate your target audience and provide them with valuable or practical information.

We Secure Links, Not Construct Them

Securing links to your website from high-authority, related websites is best achieved by earning them rather than constructing them. To accomplish this, you must create content or provide a link-worthy or valuable service to the website you desire a link from. Various methods can be employed to achieve this, such as offering guest articles, infographics, free plug-ins, etc. Each client’s approach will differ, dependent on their business type.

There are two manners of constructing links: organically or through purchasing them. Instead of compensating other websites to link to yours, you can ‘earn’ links by generating content so captivating others can’t resist linking.

It’s essential to recognize that Google views purchasing links as a breach of its Webmaster Guidelines. Although it may seem like a rapid and straightforward solution to bolster your search engine results, buying links is perceived as a ploy to manipulate search engine rankings rather than a genuine attempt to enhance the quality of a website. Therefore, Google’s algorithm is designed to identify and penalize websites that partake in this activity.

Here are some of the advantages of earning links compared to purchasing them:

Boosting your links enhances your authority and credibility.

Search engines are more likely to favor your website if other websites link to your articles. Engaging in this activity could result in search engines rewarding you with a higher rank and an increased number of site visitors. However, purchasing links may negatively impact your online reputation, signaling that you will employ dishonest tactics to enhance your search engine positions.

Link building is an investment.

Earning links may be a time-intensive endeavor, but the rewards are enduring. Laying a robust foundation for your website’s search engine rankings begins with creating high-quality content that others will want to share and organically link to. Conversely, buying links is a short-lived tactic that might initially improve your rankings but can ultimately lead to search engine penalties due to the adverse reputation it creates for your site.

Earned Links Draw Higher Quality Traffic

When other websites link to your articles, they direct their audience to your page. These individuals are likelier to engage with your content and interact with your site than those who click on paid links. This can lead to improved interaction rates, increased time spent on the site, and potential sales.

Earning links is more cost-effective than purchasing them

Acquiring links can be expensive, and you must be sure they’ll enhance your website’s positioning in search results or draw in targeted traffic. However, earning links by producing high-quality content and engaging in outreach initiatives is more economical and potentially more successful in the long term.

In conclusion, buying links is a risky and unethical strategy that may damage your website’s reputation and result in penalties from search engines, even though it may seem like a fast solution to boost your search engine rankings. It is more sustainable and prosperous in earning links through high-quality content and outreach initiatives, bolstering your website’s credibility, trust, and long-term success.

Organic Methods for Building Links in Local SEO

Organically earning links from other websites involves piquing their interest in your content without resorting to monetary exchange or other forms of payment. This technique of link building, often achieved by offering valuable content or resources which other sites find link-worthy, is a sustainable and organic long-term strategy. Here are some effective techniques for garnering natural backlinks:

Developing Valuable Content

Producing valuable and engaging content for your target audience is one of the simplest ways to acquire links. Such content can take various forms, including, but not limited to, blog posts, articles, videos, and infographics. The more valuable and shareable your content, the more it will be linked to.

Guest Blogging

Consider guest blogging by contacting related websites and offering to contribute an article. This helps you tap into a larger audience and gives you a natural platform to advertise your website in your author bio or within the article’s content. However, ensure the blog you’re contributing to and earning a link from has a high authority score. You can verify this using software tools like semrush.com, moz.com, etc.

Resource Page

Many websites feature a “resources” section where visitors can find links to relevant articles, tutorials, and other resources. Contact the website owners and inquire whether they would consider including your website in their resources section.

Niche Online Community

Building a robust and supportive online community around your website is another excellent way to acquire backlinks naturally. By actively engaging with your audience, such as responding to comments and inquiries and providing valuable resources, you can cultivate a loyal following that is likelier to share and link to your content.

Broken Link Building

The broken link-building strategy involves identifying non-functional links on other websites that your audience would find interesting and offering to replace them with links to your website.

The process entails the following steps:

1. Identifying malfunctioning hyperlinks.

2. Getting in touch with the website owner.

3. Proposing a replacement hyperlink.

4. Providing the replacement material.

Broken link building can be an efficient method due to various reasons:

1. Assists in acquiring high-quality backlinks: By replacing defunct hyperlinks on other websites with your own material, you can secure top-quality backlinks from authoritative sites, enhancing your search engine ratings and directing more traffic towards your website.

2. Enhances user experience: Malfunctioning hyperlinks can frustrate visitors to a website. By locating and replacing these faulty hyperlinks, you can enhance user experience on other websites, leading to greater engagement and superior brand recognition.

3. Amplifies your website’s visibility: Substituting a malfunctioning hyperlink on another website with your content can amplify the visibility of your website. This can aid you in reaching a broader audience and heightening your brand recognition.

Here are the necessary steps for effective broken link building:

1. Locate pertinent pages with faulty hyperlinks. Begin by pinpointing pages in your niche with malfunctioning hyperlinks. Tools like Ahrefs, SEMrush, and Moz can assist you in finding pages with multiple broken hyperlinks.

2. Verify the faulty hyperlinks. Once you’ve identified pertinent pages, double-check the hyperlinks on those pages to confirm they’re genuinely broken.

3. Create relevant content. Develop suitable content that can substitute faulty hyperlinks. This content should be top-notch and brimming with valuable information for the website owner and visitors.

4. Connect with website owners. Contact website owners to inform them about the broken hyperlink on their site. Recommend your replacement content as an alternative.

5. Conduct a follow-up. Pursue the website owner to ensure your content has replaced the broken hyperlink.

It might be lengthy and demanding, but mending broken hyperlinks can enhance search engine rankings, brand awareness, and user experience.

Promote Your Work on Social Media

Publicize your social media activities by spreading them and encouraging further shares. More websites will link to your material if more people engage with your content.

Building links to your site naturally and sustainably requires time and effort, but the investment is well worth it.

The Significance of Social Media for Local SEO

In today’s digital era, social media platforms serve as spaces for connecting with friends and family and as potent marketing tools for businesses. As a business owner, promoting your website on social media is vital to amplifying your online visibility, attracting new customers, and enhancing your local search engine optimization (SEO) ranking.

1. Augments Online Visibility: Social media platforms have billions of active users. You can enhance your online presence and increase your exposure through the social media promotion of your website. The more individuals see your website, the higher the likelihood of attracting new customers.

2. Drives Traffic: Social media is an excellent source of website traffic. By posting your website links on your social media profiles, you can steer your followers to your site. Increased website traffic indicates to search engines that your site is popular, which can boost your local SEO ranking.

3. Builds Brand Awareness: Social media is an excellent tool for increasing brand awareness. Creating captivating content and sharing it on social media can augment your brand’s visibility and reach a broader audience in your local area.

4. Increases Credibility: Social proof is vital for building credibility and winning the trust of potential customers. When individuals see others interacting with and sharing your content on social media, they’re more likely to trust your brand, positively impacting your local SEO ranking.

Marketing Through Social Media and Localised Search Engines

Choose the Right Platforms: Choosing the most fitting social media channels for your enterprise and the local demographic you aim to reach is paramount. For instance, should your target market be the younger generation, focusing your efforts on Instagram and TikTok would be wise? However, LinkedIn could be a more appropriate choice if professionals are your target audience.

Develop Compelling Local Content: Capturing and maintaining the attention of local social media users requires developing content that resonates with them. Sharing local news, events, and special offers that interest your local clientele can prove effective.

Utilise Local Hashtags: Incorporating local hashtags in your posts can significantly improve their visibility on social media platforms. Using popular local hashtags can enhance your post’s reach and attract more local followers.

Engage with Local Followers: Social media offers an excellent opportunity to interact with local followers and foster relationships. Timely responses to comments and messages and sharing user-generated content can cultivate a sense of community around your brand.

Reviews From Our Clients

Finally, I have found a design and marketing team that is as dedicated to the success of my business as I am. Robert and his team deserve high praise for their work ethic and ingenuity. They successfully switched over and transformed our websites from Volusion templates to Shopify, and the results have been tremendous.

Once the websites were designed and running, Sellers Bay took over my PPC and SEO campaigns, and the results speak for themselves. We have doubled sales, and our organic sales are now 45% of total sales versus before they took over, which were only 22% of sales. This switch allows us to reduce our PPC spending and increase sales simultaneously.

Having one company that can handle all our needs is also extremely convenient. Throughout the years, we have tried many other companies in the United States to work on our tasks, and none could do what Sellers Bay has done in just six months.

Robert Hanflig

Owner, The Stove Center

Seller's Bay has helped us with so many aspects of our website. From page design to managing PPC advertising, they have the expertise to help grow any business that needs a quality online presence. I highly recommend their services.

Mike Monahan

Owner, Signature School Products, Inc.

Seller's Bay is trustworthy; i.e., genuinely has the client's best interest and is highly capable of delivering high-quality web design at a reasonable price. Furthermore, Seller's Bay is dependable regarding follow-up customer/client service.

I know this because Robert Long of Seller's Bay largely designed my fairly involved business website and, for well over ten years, has maintained it well. I may soon hire Seller's Bay to help design a much-improved website, and I may also reach out for his help regarding high-impact Online Marketing.

Here is why! Robert Long of Seller's Bay carefully listened to my needs, offered many constructive ideas, then communicated regularly, always working in a timely, professional manner -- delivering a solid website product that was right on target for my business, and again at a reasonable price.

Seller's Bay has proven excellent about being available for updates and keeping a website operating well. If a website ever runs into a problem, and they do, know that if Seller's Bay designed it, you could rely on Robert Long to be there for you quickly and capable to get you back up to full speed. Again, he is trustworthy! I feel good about recommending Seller's Bay and Robert Long.

Robert Belcher

Owner, Belcher & Associates

I have worked with Robert and his team on several different projects. They always do a great job, and they are very professional. Highly recommended!

Christie McClung

Sales, gulffencecon.com

Robert worked with me to help upgrade, redesign and market one of my eCommerce websites, and he was GREAT! I'm happy with the results; he was always on time, charged reasonable rates, and was easy to work with, especially in terms of moving the project along. I recommend him and would hire him again if needed.

Sherry Gillis

Owner, SkywayTools.com

We were very pleased with Robert’s expertise and creativeness when he built our company website. We knew we needed a website but did not know the first thing about what information needed to appear on one. Robert advised us, built the website and continues to update and make any changes we need made. He does this professionally, timely and economically.

Janet Woodworth

Owner, Woodworth Services, LLC

Robert is extremely conscientious and good to work with.

Joseph Griffith

Attorney, Joe Griffith Law Firm, LLC

Our website currently ranks number 3 on Google for the keyword search term, custom corvettes, which is our primary keyword set. Besides the excellent web design and programming skills WDS provided, they also did an excellent job setting it up so that I could navigate and edit it myself. They were very patient with me and my minimal knowledge of Web site design and terminology. Our new Web site looks very professional and represents our business well.

Kerry Jamison

Owner, Jamison's Custom Corvette, Inc.

Working with Seller's Bay was fantastic. I called three other companies asking them for PowerPoint Illustrations, and not only was the service much better at Seller's Bay, but the price was too. Someone rarely underpromises and over-delivers in today's business world, but in my experience, that is precisely what happened. They were easy to work with, their product was excellent, and it made me look good.

Barndollar

Owner, Barndollar Financial Services

Seller's Bay's enthusiasm for our web development project was only outdone by their expertise, creativity, and professionalism. Their combined design skills and programming knowledge helped us communicate effectively and, thus, expedited the project’s completion. Being under a tight timeline, they exceeded my expectations for meeting our deadline. Above all, Seller's Bay's main concern was to make sure we, as a company, were satisfied and happy with our site. They were very responsive to all our concerns and project modifications. I would recommend Seller's Bay to anyone who appreciates one-on-one service and a first-rate end product. Our company will gladly continue to work with Seller's Bay on this and future projects.

Advantage Office Furniture

Staff, Advantage Office Furniture

Thanks to Robert for the excellent job Seller's Bay did for our company on a tight Web site development schedule. The process was not only fast and efficient; it was conducted in a highly professional manner and at a reasonable and fair price. I recommend Robert and his web development firm's services to any businessman looking for prompt, professional creativity and workmanship in fulfilling their vision for their company Website.

Wild Fire Wi-Fi Connections

Staff, Wild Fire Wi-Fi Connections

Why You Need a Professional SEO Agency

When it comes to search engine optimization, it’s very important that you hire a firm that knows what they are doing. SEO can hurt your company if done incorrectly. Seller’s Bay, LLC has over 20 years of search engine optimization experience and has optimized hundreds of websites with very positive results. Our own website ranks for top key phrases worldwide.

Get To The Top Of Search Engines

When it comes to traffic, there is nothing that compares to free, organic traffic. Organic traffic is the traffic that comes directly from search engines such as, Google, Bing, Yahoo and others without having to pay every time someone clicks your ad, which is known as pay per click advertising. We provide services for both pay per click and organic search engine optimization. We recommend having both running at the same time. The end-goal is to get organic traffic that is long-term so you can gradually reduce your ad spend on pay per click. We offer Professional SEO Services, so schedule a free consultation today.

Organic Search Traffic Converts Better

Over the past 18 years we have noticed a big advantage of organic traffic, it converts far better than anything else. That’s why we also focus on organic rankings and our own site ranks very well. We can build your website search engine friendly so that it’s able to rank better from the start. Or we can rebuild your current website, optimize it and make it rank better and improve over time.

Since 1998, Seller’s Bay has optimized thousands of websites, obtaining top rankings in Google search and other major search engines. Our SEO methods are strictly white hat, meaning they are 100% Google friendly.

Google Does Not Like Paid Links

Google has stated time and time again that they do not like paid links, this means it prefers links that are earned and not purchased. You earn links by having something on your website that is worth linking to. If your website only has content related to your business and about your business, then it is highly unlikely that anyone will link to it.

However, if your website has content that can be of use to the business, provide a free service, offers a free download, gives free advice on a subject that is related to your business in some way, then your website will begin to grow organically. This is how modern search engine optimization works. It’s no longer as simple as gaining thousands of links to your site, now the links have to be real.

We can help you create high-quality, search engine friendly, interesting content that people want to bookmark, link to and share. We have a team of writers that can write on any subject flawlessly. We then take this content and optimize it correctly for search engines and your website gradually grows in power over time.

How We Can Help Your Website Grow Organically

We find ways for your business to build and grow organically over time instead of by spamming the search engines. Your website doesn’t need a bunch of links, your website needs to be noticed and become an authority in your field or a destination. If you gain that foothold, then 95% of your traffic troubles are over. A link is nothing if it does not bring in something, such as a visitor, customer or sale.

Let us apply our time-tested, white hat, Search engine optimization methods to your website. We will develop a custom strategy just for your business model.