If you have a business website, you know how difficult it is to increase organic traffic, links, leads, and sales. For example, If you own a service-type business, there are only so many regular pages you can add, such as your home page, about us, FAQ, service pages, contact us, and maybe you can think of 10 others. However, at some point, you will run out of ideas or reasons to add new pages to your website. 

Add A Blog To Your Website

A blog in which you write regular content that truly teaches your target audience and answers essential questions related to your industry will dramatically increase your website’s overall authority or strength. If you increase the power of your website, it will rank better for your target key phrases.

In the early days of the Internet, a business owner could create a nice-looking ten pages website and gain thousands of spammy links to it to increase the rankings, traffic, and sales for their business. However, on today’s Internet, with Google’s continuous search engine algorithm updates, having lots of links to your website can be seen as spam and penalize your website if they are not organic.

It’s now best to gradually grow your website by adding regular, quality content that answers questions or solves a problem for your customers or clients. That’s what the Internet is; information, and Google want valuable information, not duplicate garbage.

How do you create all this quality content?

There are only three ways to create content for your website. The best way, but also the most time-consuming, is to write the content yourself. Although writing your content is not always possible, you might find that writing about what you do every day is easy because you are a true authority in your business.

On the other hand, if you are struggling to come up with the title of your blog post, and it takes you days or weeks to write it, it might be time to consider option two, which is hiring a professional writer. To speed things along and ensure a more accurate article, you should provide as much detail to your writer as possible.

Option three is a hybrid of the two and works best for most businesses. First, you hire someone to write the content after you provide them with a general idea of what you want them to write. Then you go through the finished article and try to adjust it, so it’s better and possibly more detailed.

Adding The Content To Your Blog

Now that you have that new piece of content written, proofread, and ready to go, you must add it to your blog. If your website is a WordPress site, this is relatively easy to do, and there are numerous blog posts and youtube videos explaining exactly how to do it. Be sure to add it to a relevant blog category, add the appropriate tags, and link to other related blog posts, internally in your blog, your products, or associated pages, and externally to any non-competing, authority websites. Anything you link to should add something of value to your article, or don’t link to it. 

SEO Optimize Your Blog Post

After writing your blog post, focus the URL on a keyword phrase you are targeting. The free WordPress plugin Yoast SEO is a perfect addition to any WordPress website and will guide the whole process of optimizing your blog. The main points you need to watch are that your images have alt and title tags, the META title and description tags are both optimized for your post, and you are correctly adding H1, H2, and H3… tags that are relevant to your post.

Build The Authority Of Your Website

You may have heard of Google Page Authority, a significant factor in how Google ranks a website. The authority of your website increases based on many factors, but mainly if the content is informative, helpful, well written, shared, and correctly optimized, this will generally attract links and increase the authority of that post and of your entire website. The higher your website’s authority score, the easier it will be to rank new content, and you will start increasing rankings for many other key phrases.

Why I Wrote This Post

Over the past 22 years, I have had many clients who I helped to become very rich; some are now even multi-millionaire. However, I’ve also had many clients who never increased their website’s traffic, or at least not enough to keep them happy enough to stay as a client.

The main difference between the two types of clients was noticeable. The clients that became rich listened to my advice and sometimes even gave me some, so we worked as a team. They added plenty of content, worked with me to build new content, images, products, categories, and blog posts, and gained links from their business associates that were related to their business.

It takes a team on both sides to make this work. But if you add high-quality, helpful content that genuinely helps your customers or clients or answers important, relevant questions related to your industry, optimize it, share it, link it out and internally, and add great-looking images. Over time, your website will get stronger.

If you don’t work out, you won’t get stronger. You will either stay the same or get weaker; well, it’s the same with a website. The quality content you add to your website is how your website grows and gets stronger. Strength, in this case, is known as website authority, and it’s what Google views as one of the leading ranking factors. Increasing your website’s authority makes everything else exponentially more accessible.

If you are struggling with ranking your website or writing articles, we can assist with both, so contact me today for a free consultation at 407-755-7788 or fill in this short form and I will respond within one business day.

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