eCommerce Website Design
Seller’s Bay, LLC specializes in eCommerce website design, development, and marketing services using various eCommerce cart systems. We build online stores for any budget, from small mom and pop shops to massive eCommerce enterprises. Let us know what you need and we will give you an ordinary price, with extraordinary results.
Choose Seller’s Bay to Build Your eCommerce Website
For over 20 years Seller’s Bay has constructed eCommerce businesses of all shapes and sizes. We highly recommend and use WooCommerce for most of our online stores, however, we also use Magento, Shopify, and OpenCart. Seller’s Bay has expertise in search engine optimization and online marketing, which we use during the build of every online store we create, to ensure your conversion rates are optimized from the start.
Did you know we outrank most of our competitors? This website ranks in the top 5 for keywords such as “website designers”, “web design services” and many others. We are also Google Ads certified partners and offer a full range of related services to ensure you have everything you need to get your business online in style. Please review our packages below and please contact us directly if you need something more customized.
Big Commerce eCommerce
How To Market Your eCommerce Website?
Creating an eCommerce website can be a dream come true for a lot of people. Being able to create your own, new online business is exciting and the possibilities are limitless. But there are challenges here too. For example, when you focus on eCommerce web development and create the best website you can, you also want to reach as many people as possible. Doing that can be rather challenging nowadays, which is why we are here to help. In this article, you will learn more about marketing your eCommerce website and the best tips to get started as quickly as possible.
Harness the power of social media
When you create your own custom online store, you are excited to get the ball rolling and obtain some sales. The truth is that you really need to focus on delivering the right value for money, but even then, you need a lot of exposure. And that’s where the need for using social media comes into play. The sheer nature of social media is focused on sharing with others, so if someone likes your offer and products, they will share it with friends. That alone can help generate a lot of sales.
On top of that, social media websites also have their own ad program that you can use to pay for even more exposure. You can start promoting your business with a social media account well before the eCommerce web development is finished. This will help get the ball rolling, and the results themselves can be spectacular.
It’s a good idea to use hashtags, as these are great for a lot of people and you receive a lot of exposure thanks to them. You can also go live on social media too, and there are tons of different tools and features to access the results you want. Every social platform has its own purpose, so try to take that into consideration and the outcome itself can be very impressive.
If you see that people come to your website and they don’t buy anything, then you can focus on retargeting. This method relies on placing a cookie on the visitor’s website. When they are going to other websites, the cookies will showcase your company’s ads to them. This is a great approach because it keeps your products/services fresh in your potential customer’s mind. What makes this even better is the fact that you can also have a call to action and promotion.
Something like this entices a potential customer because they usually get a deal and he will be more interested to visit the website. There are a variety of retargeting platforms you can use, and even Google AdWords has its own remarketing campaigns. It’s very professional and convenient, not to mention you can regain the attention of those sales you lost. You never really know exactly why people chose to step away from your website, yet with retargeting you have another chance to get them back.
Encourage your customers to write reviews
The reason why reviews matter is mostly due to social proofing. You want to show others the type of work you provide and having reviews from customers really helps a lot. Most of the time product reviews will sway customers if they are in large numbers and they are mostly positive. When that happens, people trust your brand more and they are willing to give you a shot. Obviously, you want your reviews to be genuine. Avoid buying reviews or writing them yourself, because this type of practice will eventually get caught and it will hurt your brand.
You can encourage customers to share reviews by sending a polite email a little while after they purchased a product. There are also many plugins that will make this process automatic.
Work with affiliate marketers
When you have a great custom online store and you already populated it with products, you are most likely waiting for sales. The thing to keep in mind here is the fact that it can be very difficult to promote all the products on your own. It will cost a lot of money, and you may not be able to target the right clients. With that in mind, affiliate marketers will be able to help you.
The idea here is that you can establish an affiliate system. Affiliate marketers can join the system, they will have their own unique affiliate code they can add at the end of the product link too. They need to add that link within their content and if their audience buys your items through their links, you offer them a commission.
It’s important to create a proper commission system to ensure your affiliates know exactly what they can get in return. Some affiliate programs even negotiate commissions. Whether you want to do that, it’s up to you. But in the end, the most important aspect is to try and get the ball rolling with your sales. Affiliates are obviously inclined to bring in sales because their focus is on making money. In doing so, you get a piece of the sales too. It’s a very good system and you should definitely try it.
It’s very important to perform keyword research and ensure that you use the right keywords to connect with your customer base. The idea here is that you must create a list of important keywords you use everywhere on your website. Once you know the keywords you want to use, open up Google Ads, and start bidding on the keywords with a professionally developed campaign, created by a Google Ads partner. Doing this yourself could actually end up costing you money, instead of making you money.
Ads are selected based on the bid amounts and the quality score of that ad. You can link the Google Ads and Analytics solutions so you can check the customer activity. You can set a budget limit per day too, so you don’t have to worry about overspending on ads, which is always very helpful. It’s a good idea to use PPC advertising as a great way to draw in customers once you finish eCommerce web development. SEO takes time, so that will not be ideal if you want to bring in more customers right now. This is why a PPC campaign is a must-have for any eCommerce business owner.
Rely on strategic partnerships
It’s important to sell as much as you can, especially in the beginning. However, it’s hard to make a name for yourself, which is why forming strategic partnerships can be a very good idea. This means you can work closely with bloggers, influencers, and people that already have an audience. Reaching their audience can be a great option, and it will help you push your business onward, while also generating a lot of sales naturally.
Try to study blogs and social media influencers that can be a good fit for your promotion. Engage with them often on social media as a good starting point. Then you can work closely with them in order to show your products to their audience.
Use email marketing
Email marketing is great if you want to promote your custom online store. The main idea here is that you want to acquire email addresses in order to create your own database. That means adding a form on your website and offering something in return for their information. Usually, it’s an ebook, but it can also be a discount code or anything that sounds meaningful to your potential customers.
After you acquire the email addresses and organize your list, you can start sending emails from time to time. The idea here is that you want to deliver a great set of emails to your clients. The main focus needs to be on quality and on sharing information that your customers actually want. Things like new products, company news, limited time offers and anything like that can really help make a huge difference!
It’s also a good idea to have a blog newsletter separate from the email rewards you send from time to time. As we mentioned earlier, you can also group email addresses too. This will make it easier for you to target certain user groups, which in the end will convey a very good value.
Create informational content about your eCommerce website and products
It’s always very important to make sure that you always focus on creating content related to your products. If you have a blog on your custom online store, you can write blog posts about the product. Focus on how others can use it, the benefits that this brings to the table, and what features can help others. Once you do that, it will be well worth the effort, and the experience will be amazing for everyone.
This approach is great if you want to establish authority within the industry. Inform customers, help them with their decisions, offer timeless content (how-to articles help a lot here), and just try to assist potential clients as much as possible. Once you do that, your content will receive more and more views. You can become an industry authority if you do things right, and all you have to do is to commit to the process as much as you can.
Create a variety of product videos
Video is one of the most important mediums you can use to generate sales. Thankfully, there are all kinds of videos you can create, such as explainer video, ad videos, how-to videos, and many others. It’s important to understand what your audience needs and serve them the content they are interested in. Ideally, you want to assist people in a multitude of ways with a video.
First, you want to show them your product, what it can do, and the features that it has. You also want to show the return on investment they can get from the product. In addition, you can also have a demo video showing off all the uses of your product. Since a lot of people watch videos on platforms like YouTube, this is yet another avenue that you can use to generate even more leads and customers. If you use this to your advantage, the results themselves can be nothing short of amazing.
Try to go multichannel
Even if you just finished the Ecommerce web development process and you are proud of the results, you do want to reach as many people as possible, and going multichannel can help.
This means you sell your products beyond your store, on platforms like eBay, Amazon, and many others. It’s a great idea to take your time and establish a multichannel presence, then sell everywhere you can.
Optimize your website for SEO
SEO does matter if you want to rank high in search engine results and generate a lot of sales. With search engine optimization you can fully optimize your website, content, and even images and videos to deliver a great user experience and appeal to search engine bots. Implementing a good SEO strategy has the potential to make your business grow and expand beyond your wildest dreams. It will take a bit of trial and error to make it work, but the payoff can be very impressive in the end.
It’s highly recommended that you hire a professional to do your SEO setup and maintenance. Website setup includes things like creating a site map, adding Google Analytics code to your pages for tracking the visitors of your website, adding Google Webmaster tools to your site so you can view even more details, doing keyword research, competitor research, and then optimizing your site based on this information and more.
Share product promotions or giveaways as often as you can
People love the idea of buying stuff at a discount. After all, everyone likes to save money, so the idea of having sales from time to time does help a lot. Even giveaways can help you since they bring in a lot of traffic to your website. Not everyone might participate, but they will check your website and some people might even buy products from you. These are great things to keep in mind if you want to generate more traffic and sales for your custom online store.
Once you finish the eCommerce web development process, you need to do everything you can in order to promote your business. These tips and tricks will make it easier to grow and expand your eCommerce business. In the end, what really matters is to focus on your success, and proper marketing is the right method you can use to achieve those goals. Start using these ideas today, and you will have no problem taking your custom online store to the next level!
Seller’s Bay, LLC
250 International Pkwy
Lake Mary, Florida 32746
Call: (407) 755-7788