Why Adding Quality Content Helps Your Website Grow

Why Adding Quality Content Helps Your Website Grow

If you have a business website then you know how difficult it is to increase organic traffic, links, leads, and sales. As an example, If you own a service-type business, there are only so many regular pages you can add, such as your home page, about us, FAQ, service pages, contact us, and maybe you can think of 10 others. However, at some point, you will run out of ideas or reasons to add new pages to your website.

Add A Blog To Your Website

Having a blog in which you write regular content, which truly teaches your target audience and answers important questions related to your industry will dramatically increase the overall authority, or strength of your website. If you continue to increase the strength of your website, but your competitors do not, then your website will show for the keywords your customers are looking for, instead of your competitors.

In the early days of the Internet, a business owner could create a nice-looking 10 pages website and then gain thousands of spammy links to it to increase the rankings, traffic, and sales for their business. However, in today’s Internet, with Google’s continuous search engine algorithm updates, having lots of links to your website can be seen as spam and get your website penalized if those links were not earned organically.

It’s now best to grow your website gradually, by adding regular, quality content to it, which answers questions or solves a problem for your customers or clients. That’s what the Internet is really for, it’s information and Google wants useful, helpful information not duplicate garbage.

How do you create all this quality content?

There really are only three ways to create content for your website. The best way, but also the most time-consuming, is to write the content yourself. This of course is not always possible, but sometimes you might find that because you are a true authority in whatever business you are in, writing about what you do every day comes easy and you can create a 1000+ word article within a few hours or less.

On the other hand, if you are struggling to come up with the title of your blog post and then it takes you days or weeks to write it, it might be time to consider option two, which is to hire a professional writer. To speed things along, and ensure a more accurate article, you should provide as much detail to your writer as possible.

Option three is a hybrid of the two and works best for most businesses. First, you hire someone to write the content, after you provide them with a general idea of what you want them to write. Then you go through the finished article and try to adjust it so it’s better and possibly more detailed.

Adding The Content To Your Blog

Now that you have that new piece of content written, proofread, and ready to go, you now have to add it to your blog. If your website is a WordPress site, then this is quite easy to do and there are numerous blog posts and youtube videos explaining exactly how to do it.

Be sure to add it to a relevant blog category, add the appropriate tags, and link to other related blog posts, both internally in your own blog, to your products or related pages, and externally to any non-competing, authority websites.

Anything you link to should add something to the article, or don’t link to it. If you link to an external website be sure to add the nofollow attribute to your link, this can be done with a plugin if you research it a bit, it’s not hard to do.

SEO Optimize Your Blog Post

After you have written your blog post, make sure the URL is focused on a keyword phrase you are targeting. The free WordPress plugin Yoast SEO is a very good addition to any WordPress website and will guide the whole process of optimizing your blog. The main points you need to watch are that your images have alt and title tags, the META title and Description tags are both optimized for your post and you are correctly adding H1, H2, and H3 tags which are relevant to your post.

Build The Authority Of Your Website

You may have heard of Google Page Authority, this is known to be a major factor in how Google ranks a website. The authority of your website increases based on many factors, but mainly if the content written is informative, useful, well written, shared, and correctly optimized this will generally attract links and in turn increase the authority of that post and of your entire website. The higher the authority score of your website, the easier it will be to rank new content, and you will start moving up in rankings for many other key phrases.

Why I Wrote This Post

Over the past 22 years, I have had many clients who I helped to become very rich, some are now even multi-millionaire, however, I’ve also had many clients who never increased the traffic of their website, or at least not enough to keep them happy enough to stay as a client.

The main difference in the two types of clients was obvious, the ones that became rich listened to my advice and sometimes even gave me some, so we worked as a team, they added plenty of content, worked with me to build new content, images, products, categories, blog posts, and gained links from their business associates that were related to their business.

It takes a team on both sides to make this work. You have to really want to succeed, no matter what business you are in, or what you are doing in life, if you don’t truly want to be doing it then you won’t succeed.

But if you add high-quality, useful content that truly helps your customers or clients or answers important, relevant questions that are related to your industry, optimize it, share it, link it out and internally, and add great-looking images to it, then over time, your website will get stronger.

It’s kind of like if you don’t work out you won’t get stronger. You will either stay the same or get weaker, well it’s the same with a website. The quality content you add to your website is how your website grows and gets stronger, strength, in this case, is known as website authority and it’s what Google views as one of the leading ranking factors. If you increase your website’s authority everything else is exponentially easier.

If you are struggling with ranking your website or writing articles we can assist with both, so contact me today for a free consultation at 407-755-7788 or fill in this short form and I will respond within 1 business day.

Selecting the Right Digital Marketing Agency

Selecting the Right Digital Marketing Agency

Most businesses find it difficult to select the digital marketing agency that will be best for them to fulfill their objectives. Any freelancer with an internet connection and a computer can present an impressive website and claim to be a top-notch global company. How does a business, especially a small and medium-sized business person with limited knowledge of the subject go about separating the chaff from the wheat?  Many business owners have had a bad experience with fly-by-night operators who either take their money, vanish, or just don’t have it in them to deliver on their tall promises.

We have selected the major characteristics of good digital marketing agencies to make this decision-making easier for you.

Wide and complete range of SEM services under one roof

The services the agency offers should have a wide range. Do they know digital marketing, email marketing, SEO services, and search engine marketing well enough and skilled enough to increase your organic search results and have digital marketing strategies in place to ensure your traffic, conversions, and leads increase over time?

The digital marketing business requires constant study to be up-to-date with the fast-changing developments in the field. The agency should offer a wide range of related services under the same roof. They should also be able to offer services to a wide range of domains for which a good knowledge of specific needs of various trades and industries is necessary.

Customers would rather have their web development, social media marketing, SEO, digital optimization, blog writing, all under the same roof, so that they do not have the problem of coordination between agencies. When all the services are provided by an agency under one roof, the communication becomes painless and only one agency is responsible for the outcomes rather than multiple agencies throwing responsibility around. 

Top digital marketing firms have extensive knowledge of a wide range of internet platforms. The more experience they have, the more chances you’ll have to receive services that will help you grow your company.

Online Marketing Services Customized to Your Objectives

 A good digital marketing agency will not offer a ready-made package of services listing every service under the sun. They will first listen to you carefully, understand your business and that of your competitors, study their social media, the market, and understand what your objectives are. Your objectives could be just to get more customers, to establish your brand, or to be known as an industry leader. They will also study your target audience, the geographic area of your market, and the niche you want to address. 

They will then come out with a strategy and plan to achieve the objectives which spell out each activity, when and how it will be done custom made especially for you. You should ask the digital agency why they recommend particular social media platforms from the large numbers available and what tools they will use for your specific needs. Customizing specific to your needs ensures that resources are spent only where they are needed. 

Marketing Implimentaiton Transparency

Transparency is crucial when it comes to establishing trust. You are entrusting your brand along with a significant sum of money to your agency. You should be able to keep track of what’s going on! Leading digital marketing agencies are always willing to share information with you. If they are not transparent it means they are hiding something from you and you will have to be constantly on the alert worrying if they will take you for a ride. If you are entrusting them with your brand and growth to them besides a good amount of money, you have full right to know what is going on. It’s time to look for a new agency if you’re being put on hold and rarely seem to get answers.

A personal relationship with clients

Your digital team should see you as more than just a client. Agencies with a personalized approach invoke confidence and do not show you rules and regulations each time you want some small changes. How an agency interacts with its clients is more of a matter of organizational culture and can be found out in just a meeting or two.  Agencies who do not make efforts to know you are not likely to go deep into your needs and may not be able to do justice to your brand in their marketing effort.  

There is a beer test the agency representatives should pass. It simply means if they have come close enough to you that you can invite them for a beer, they pass the test!

If they take on a lot of clients and are unable to give your personal attention, it’s because they’re simply interested in your money and don’t care about your success. 

A powerful portfolio of past clients with case studies

Nothing boosts your confidence like seeing that the organization you’re working with has had consistent success! Portfolios of the top digital marketing agencies will be easily accessible for potential clients to view. Many put them on their websites.

Data from previous marketing initiatives, website examples, content examples, increased sales numbers, and so on are common examples. Remember to check if the agency has received awards or recognitions in the past.  Make sure that the awards of the data they present to you as success is not very old because in this business there are fast changes and what was good last year may not work anymore.  

Team with good experience and qualifications

Organizations are made by their people.  Make sure that the agency you select has people who have considerable experience qualifications and skills in the specific areas in which you want their services. 

You can’t anticipate the same results from a 1-year experienced agency employee as you can from a 10-year experienced one. Experience helps tremendously in solving problems and in getting work done fast and effectively at minimum cost. 

A well-designed website and social media platforms showing creativity 

If digital marketing agencies cannot make a state of the art website for themselves what will they do for you in the field of digital marketing? A well-designed website is crucial for any digital marketer. The same goes for their social media platforms. You can easily get a checklist to evaluate websites and social media and see how many blocks get ticked. 

Reasonable promises and similar values

One sure sign of a digital marketing agency you should reject is one making tall promises which seem even at first sight impossible to keep. Looking at the adjectives they use to describe themselves will give you a good idea about them. 

Digital marketing companies who accept their mistakes are more likely to perform better as they will be open and will work with you on a collaborative basis rather than hide them, leaving you in the lurch at the last moment. Companies that have openness deliver better on their promises. 

Working with a digital marketing agency that shares your values and operates in a similar environment is important. They will blend in and work effectively with your team. In the end, an agency serves as an extension of your company. It’s just as vital to choose an agency with the correct values and culture as it is to know the quality of their work. 

Measurable results with appropriate tools

Every competent digital marketing firm should strive to achieve results for its clients. If you’re thinking about associating with an agency, search for case studies, measurable success data, ROI, and testimonials to see how they’ve helped their clients succeed. 

Keeping what is mentioned above in your mind will help you to select the right digital marketing agency which will be a good fit for you and will help you grow in profits and establish your brand better.