Most businesses find it difficult to select the digital marketing agency that will be best for them to fulfill their objectives. Any freelancer with an internet connection and a computer can present an impressive website and claim to be a top-notch global company. How does a business, especially a small and medium-sized business person with limited knowledge of the subject go about separating the chaff from the wheat? Many business owners have had a bad experience with fly-by-night operators who either take their money, vanish, or just don’t have it in them to deliver on their tall promises.
We have selected the major characteristics of good digital marketing agencies to make this decision-making easier for you.
Wide and complete range of SEM services under one roof
The services the agency offers should have a wide range. Do they know digital marketing, email marketing, SEO services, and search engine marketing well enough and skilled enough to increase your organic search results and have digital marketing strategies in place to ensure your traffic, conversions, and leads increase over time?
The digital marketing business requires constant study to be up-to-date with the fast-changing developments in the field. The agency should offer a wide range of related services under the same roof. They should also be able to offer services to a wide range of domains for which a good knowledge of specific needs of various trades and industries is necessary.
Customers would rather have their web development, social media marketing, SEO, digital optimization, blog writing, all under the same roof, so that they do not have the problem of coordination between agencies. When all the services are provided by an agency under one roof, the communication becomes painless and only one agency is responsible for the outcomes rather than multiple agencies throwing responsibility around.
Top digital marketing firms have extensive knowledge of a wide range of internet platforms. The more experience they have, the more chances you’ll have to receive services that will help you grow your company.
Online Marketing Services Customized to Your Objectives
A good digital marketing agency will not offer a ready-made package of services listing every service under the sun. They will first listen to you carefully, understand your business and that of your competitors, study their social media, the market, and understand what your objectives are. Your objectives could be just to get more customers, to establish your brand, or to be known as an industry leader. They will also study your target audience, the geographic area of your market, and the niche you want to address.
They will then come out with a strategy and plan to achieve the objectives which spell out each activity, when and how it will be done custom made especially for you. You should ask the digital agency why they recommend particular social media platforms from the large numbers available and what tools they will use for your specific needs. Customizing specific to your needs ensures that resources are spent only where they are needed.
Marketing Implimentaiton Transparency
Transparency is crucial when it comes to establishing trust. You are entrusting your brand along with a significant sum of money to your agency. You should be able to keep track of what’s going on! Leading digital marketing agencies are always willing to share information with you. If they are not transparent it means they are hiding something from you and you will have to be constantly on the alert worrying if they will take you for a ride. If you are entrusting them with your brand and growth to them besides a good amount of money, you have full right to know what is going on. It’s time to look for a new agency if you’re being put on hold and rarely seem to get answers.
A personal relationship with clients
Your digital team should see you as more than just a client. Agencies with a personalized approach invoke confidence and do not show you rules and regulations each time you want some small changes. How an agency interacts with its clients is more of a matter of organizational culture and can be found out in just a meeting or two. Agencies who do not make efforts to know you are not likely to go deep into your needs and may not be able to do justice to your brand in their marketing effort.
There is a beer test the agency representatives should pass. It simply means if they have come close enough to you that you can invite them for a beer, they pass the test!
If they take on a lot of clients and are unable to give your personal attention, it’s because they’re simply interested in your money and don’t care about your success.
A powerful portfolio of past clients with case studies
Nothing boosts your confidence like seeing that the organization you’re working with has had consistent success! Portfolios of the top digital marketing agencies will be easily accessible for potential clients to view. Many put them on their websites.
Data from previous marketing initiatives, website examples, content examples, increased sales numbers, and so on are common examples. Remember to check if the agency has received awards or recognitions in the past. Make sure that the awards of the data they present to you as success is not very old because in this business there are fast changes and what was good last year may not work anymore.
Team with good experience and qualifications
Organizations are made by their people. Make sure that the agency you select has people who have considerable experience qualifications and skills in the specific areas in which you want their services.
You can’t anticipate the same results from a 1-year experienced agency employee as you can from a 10-year experienced one. Experience helps tremendously in solving problems and in getting work done fast and effectively at minimum cost.
A well-designed website and social media platforms showing creativity
If digital marketing agencies cannot make a state of the art website for themselves what will they do for you in the field of digital marketing? A well-designed website is crucial for any digital marketer. The same goes for their social media platforms. You can easily get a checklist to evaluate websites and social media and see how many blocks get ticked.
Reasonable promises and similar values
One sure sign of a digital marketing agency you should reject is one making tall promises which seem even at first sight impossible to keep. Looking at the adjectives they use to describe themselves will give you a good idea about them.
Digital marketing companies who accept their mistakes are more likely to perform better as they will be open and will work with you on a collaborative basis rather than hide them, leaving you in the lurch at the last moment. Companies that have openness deliver better on their promises.
Working with a digital marketing agency that shares your values and operates in a similar environment is important. They will blend in and work effectively with your team. In the end, an agency serves as an extension of your company. It’s just as vital to choose an agency with the correct values and culture as it is to know the quality of their work.
Measurable results with appropriate tools
Every competent digital marketing firm should strive to achieve results for its clients. If you’re thinking about associating with an agency, search for case studies, measurable success data, ROI, and testimonials to see how they’ve helped their clients succeed.
Keeping what is mentioned above in your mind will help you to select the right digital marketing agency which will be a good fit for you and will help you grow in profits and establish your brand better.
Creating an online store can be simple or complex, but I’m going to take you through the general process of the average WooCommerce custom website with full eCommerce.
Custom design & development of the home page and theme elements.
The homepage of your website should be custom designed so that it does not look exactly like one of your competitors. This usually requires a few design ideas going back and forth over a few days. However, sometimes with a client that is more particular, this process can go on for a week or more until a design is created that fits the vision of your client, while still looking professional and easy to navigate, allowing it to convert better.
The time range is between 12-36 hours to fine-tune the design perfectly. This includes the most important elements of your website, such as the header, home page, and footer. The header and footer will go through most of your website. Any custom development such as scripts, slide shows, galleries can increase the time greatly.
Adding Internal Content Pages
A content page usually contains around 1500-2000 words provided by the client and a few images. These pages are custom designed to match the overall look of your home page and theme. Each page usually takes around 4 hours to complete, which includes adding content, images, SEO tags, links, graphics and getting feedback from the client as well as any edits required. As the average small eCommerce website has at least 5 web pages, this adds about 20 hours to the project.
Categories are like pages, which contain the products within them. Each category page usually has content and 1 image which relates to the products within it. The categories also have SEO tags such as a title, h1 tag, and possibly links to other categories, pages and or products.
The typical small online store would have around 4 categories, each takes about 30 minutes to create, which adds 2 hours to our total.
Each product on your website is like a landing page on the Internet. There are many ways a product details page can be set up, but the average setup contains the following items.
Product images, usually around 3-5 images. These images will need to be correctly sized both dimensionally and in actual file size. This normally requires some time in PhotoShop to correctly size each image so they are matched visually and then optimized so they load quickly online and take up less server space. They will also require the correct names, and tags called “Alt Tags’ which will help search engines know what the image represents. These images are then added to the product they belong to via the administration area.
Product titles, descriptions, tags, UPC codes, prices, sale prices, colors, sizes, shipping rates, stock levels, and possibly other features.
SEO tags for the product SEO title, description
Internal links when possible
Stock Level if required
Upselling and cross-selling products
Weights, product dimensions
Normally this can take between 30 minutes to 2 hours depending on how many features, images, and so on are required for each product. So if your store has 20 products then it would take between 10 hours – 40 hours.
Basic USPS Shipping Setup National Only
Shipping can require many hours depending on the client’s requirements. For the estimate, we are sticking to the basics, which would be USPS basic setup. This requires us to configure the USPS plugin to accurately calculate your shipping based on the weight of your products. However, as mentioned above, there are many ways to set up your shipping and some take much longer. This method usually only takes about 2 hours to set up and test.
Sales Tax Setup
Again, there are many different requirements for sales tax based on the client’s needs. This outline is only for the basic, one nexus sales tax setup. A nexus is the region/s you sell in and have a nexus in. Normally we have to import around 1000 or so zip codes with their corresponding sales tax rates, into WooCommerce. And configure the site to use them. This normally takes around 2 hours to set up and test.
Set Up Yoast SEO Plugin and Optimize The Website.
This is one very important step that many web designers either forget to neglect. However, it needs to be completed to ensure your web pages are indexed correctly in Google and other search engines. For an eCommerce website, we recommend installing Yoast for WooCommerce. We do not include this as it’s a paid service, but we do install it as part of the SEO setup. Around 3 hours.
Configuration & Setup of Website & Plugins
Every website will require some plugins, such as speed optimization plugins, spam blocking plugins, security plugins, shipping plugins, and others. Normally an eCommerce website requires at least 5 plugins, which is estimated to take around 4 hours to install and configure.
A normal website is quite overwhelming at first and an eCommerce website is even more so. However, once you get the hang of a few tasks, such as processing orders, adding, updating, and deleting products and pages, then you will have a much easier time learning the rest. We usually spend about 2 hours training a client how to use their website. This is normally broken up into 1 hour on the phone and 1 hour creating a short video tutorial to show them around their new website. Adding 2 hours to the project.
Website Hosting & Email Setup
After the website has been accepted and tested we then move the site onto the server where it will go live. Normally this requires between 4 – 8 hours, depending on the complexity, the host it’s going on and the ability to communicate with all parties involved efficiently.
Domain Name Setup
If the domain name is not currently pointed at the server, we will set it up so that it loads the new website. This normally takes about 1 hour. However, it can take up to 48 hours of non-work hours waiting for the domain to connect completely. This time is not charged for, but should be noted.
Adding your website to Google Analytics
If you want to know if your website is receiving traffic and from where then one of the best and free options is to use Google Analytics. This usually takes around 30 minutes to set up.
The above is only the basic setup of an online store. But it’s enough to get you started and in business.
Custom design & development of the home page and theme elements. 12-36 hours
Adding Internal Content Pages 20 hours
Creating Categories 2 hours
Adding 20 between 10 hours – 40 hours.
Basic USPS Shipping Setup National Only: 2 hours
Sales Tax Setup: 2 hours
Set Up Yoast SEO Plugin and Optimize The Website. 3 hours
Configuration & Setup of Website & Plugins: 4 hours
Maintaining a high rate of customer engagement, while minimizing the marketing cost, is the aim of every small business. Small business video marketing has emerged as the best technique to achieve this goal.
Video marketing guarantees a lot of benefits for small businesses. Plus, nowadays business videos are easy and inexpensive to create. You can produce videos and use online video editing tools to give the content a professional look.
But, what are the actual benefits of video marketing for small businesses? Here are 10 of them.
Strengthens Your Online Presence
The term ‘online presence’ has grown far beyond setting up a basic small business website with the name, logo, and address.
With billions of websites online and millions joining their ranks every week it’s important for small businesses to effectively use marketing techniques to interact and engage with the target audience.
Today, video marketing has become an indispensable tool to establish an online presence.
In this highly competitive world, using video content is an effective way to build a brand and gain credibility that’s so needed for small businesses to attract more customers.
Unlike big companies, small businesses don’t have large digital marketing budgets. They need a tool like video content to strengthen their online presence and maximize its benefits.
A well-made video will not only introduce the business to the audience, it’ll encourage them to learn more about the company. By adding a link or two in the video, you can take them to your website, where they’ll find out more about your business and what you have to offer.
Video content can convert viewers into ambassadors. People captivated by what they have seen will share their experience and opinion in the comments section and/or press the share button to spread the word. One way or the other, video marketing helps your business become a prominent online entity.
Helps Improve Search Engine Ranking
The Google Search Engine has grown from strength to strength because it provides what the users want and are looking for. Very soon, we’ll see more than 80% of all internet traffic seeking video content. Hence, Google loves videos because users love video content.
The search engine giant has a soft corner for video content because it keeps people engaged. The little super high-tech crawlers that Google sends to analyze the websites have found that videos keep people longer on the web page.
Let’s be honest, most of us never venture past the first page of a search engine. Studies too have arrived at the same conclusion. It was found that 75% of all search engine users, browsers only the first page results.
One way to increase your website’s chances of appearing on the first page of the search results is to use video content. Websites with videos are 50 times more likely to be listed on the first page of Google.
Increases Brand Awareness, Affiliation, and Connection
On an average day, Facebook alone witnesses more than 8 billion video views. This number is a small slice in the big social media pie. From the stat, it’s easy to gauge how much people like videos and are responding positively to it.
Our brain processes visual content quicker and better than text. Compared to texts and images, the experts have found that videos get 1200% more shares.
Videos have the remarkable ability to grab our attention and hold it for a considerable duration. That’s because video content provides both visual and audio stimulation. A well-made video activates multiple areas of the brain, which means the audience is deeply engaged with the content.
Deeper engagement signifies the viewers have gone beyond mere interest in the visual content. They develop a stronger connection and affiliation towards the content and the message.
Video marketing is crucial for small businesses. With the right message and a killer video marketing strategy, videos can spread brand awareness and create a pool of loyal customers who’ll come back to you again and again.
Helps Educate the Customers
Passing of information and knowledge that customers need to make an informed buying decision is crucial for the growth of a small business.
Sometimes products and services are sophisticated. Hence, educating customers through text content can be a complex task. Small businesses need to deliver complex information in an easily understandable way to boost sales.
The beauty of small business video marketing is the transfer of information through the medium that the audience wants and prefers. A study found that more than 60% of the website visitors decided to buy after watching a product video.
Videos work because they inform, delight, and educate the customers about your product and service offerings. This medium shows, instead of telling the customers the best features of the product. Plus, video content spells out the problems that the customers face and explains how the product or service will solve the problem.
For a small business, creating videos that educate the target audience about their offerings must be on top of their to-do list.
A digital agency can use a wide variety of videos to transfer essential business information to customers. Product tour videos, company culture videos, whiteboard animation videos, instruction videos, and FAQ videos are just some of the common video types small businesses are using to reach out to customers.
For example, the whiteboard animation video is ideally suited for communicating ideas. The use of animation allows businesses to weave a story around the information. Moreover, an animation video is easy to consume and recall. Research by Dr. Wiseman found the use of whiteboard animation video increased the recall ability of information by 22%.
Supports Email Marketing Efforts
In the present scenario, there is a vast difference between video emails and other email communications. Adding videos to your email communications hooks the recipients and within seconds engages with them. The following are other benefits of video email marketing:
Increases the Reach: Adding the word ‘Video’ in the subject line increases the open rate by 19%. Also, sending video emails boosts the click-through-rate by 65%.
Saves Time: The recipient is freed from the task of reading a long mail. Complex subjects are easily explained and understood with the help of video content.
SEO Benefit: In addition to delivering the message, video emails also encourage the recipients to share the content on social media platforms. This leads to brand awareness, more traffic, and improved search engine ranking.
When designing a video email, it’s easy to get carried away. Some append just the video to the mail; and some include a long text, images, and video. Both tactics could undermine your marketing efforts.
For email marketing to succeed, solid video content must go hand-in-hand with great email templates. An effective video email design must include the business logo, contain the right color scheme, track the right KPIs, and possess all elements that highlight the video content.
Drives Conversions and Sales
Small business video marketing has a key role to play in every step of the purchase funnel.
Brand and product videos create awareness, instruction, and explainer videos boost engagement, and testimonial videos build credibility and trust. Video content engages the prospective customers and moves them along the sales funnel.
More often than not people turn to videos before making a buying decision. According to Wyzowl, 90% of people found product videos helpful and 90% have seen an explainer video to understand a product or service.
There is more. Nearly 8 out of 10 people decided to buy a product after watching a video. Adobe, in its research, found those who watched a demo video are 1.8 times more likely to buy than the rest.
Small businesses that use videos on their website have a conversion rate of 4.8%. This is nearly double the rate of conversions in sites that don’t have videos.
Every small business must use video marketing because 72% of businesses believe the strategy of using video to increase conversion works. Furthermore, nearly two-thirds of all businesses believe video content boosts sales.
The incredible conversion stats after watching video content makes it one of the best marketing tools for small businesses.
Builds Trust With Customers
Trust is a vital element in expanding the customer base and generating repeat business. Customers are more likely to take that extra step of buying a product or service if they trust the business.
Small business video marketing establishes the trust bond between the two parties. In the case of small business, introduction videos allow viewers to know you, understand your business, and like your offer. All these will eventually make them trust you.
People hate sales pitches. They are usually skeptical about claims made by businesses. They feel it’s another marketing ploy.
It’s easy for them to trust a business if an unbiased voice has something positive to say about a product or service. That’s why every small business must use testimonial videos.
Businesses have found that video content is the perfect way to enhance the customer experience. Engagement with customers doesn’t end with the sale. For small businesses to thrive, a long term relationship with customers is indispensable.
You can include after-sales thank you videos, customer onboarding videos, live customer support videos, knowledge base videos in your customer support framework.
Customer support videos also save valuable resources like time, effort, and money. The customer service department of Dell was overwhelmed by service calls. So, the company decided to introduce video content, which resulted in a 5% drop in service calls.
Boosts Social Media Engagement
You can’t rely on search engine traffic alone to boost your business. Take your company to your target audience by marketing your videos on social media platforms.
Many are still relying on blogs and images to gain traction among the target audience. But, in the past few years, we see social media platforms lean towards video content. As a small business, you need to seize the opportunity to stand out.
Small business video marketing has more engagement potential than other forms of content. Produce videos that resonate with the viewers. Also, engaging videos are more likely to go viral, which will drive traffic, conversions, and sales.
Appeals to the Mobile Users
The small but mighty mobile device has the young population hooked to the screen. Information reaches people faster through a mobile device than any other instrument. In their research, Ipsos and Google found that mobile devices have a big impact on business success.
Small businesses can achieve greater marketing success by building video content for mobile users. It’s a mutualistic relationship where both benefit.
More than 40% of all YouTube videos are watched on hand-held devices. People like watching videos on mobile devices. That’s because users are less distracted, which helps in better engagement and understanding of the content.
Besides, mobile-friendly pages with video content load faster. Higher page speed helps boost ranking and reduces bounce rate. Small business video marketing is a win-win situation for mobile users and businesses.
Gives Better Return on Investment
We have sufficiently established that video marketing can do a lot more than creating awareness. Video content is the most versatile tool. You can use it to engage new customers and retain old ones. It can help build trust and aid in customer support services. Videos can drive traffic to the website and boost social media engagement.
On the whole, the time, money, and effort you spend on small business video marketing are worth it. According to a survey, 89% of marketers agree that video content gives them the best ROI. Over 80% of the video marketers say that video marketing has increased traffic, helped in lead generation, and directly improved sales.
The various benefits of video marketing and the high ROI have prompted 95% of video marketers to say they plan to increase the spending on video content.
Video marketing is a boon to small businesses. Videos are easy to create, they aren’t too expensive, and they help in conversions, sales, and customer support. There is nothing that video content can’t do.
If you haven’t included videos in your marketing plan, then the 10 benefits mentioned here would have convinced you by now. Adopt video marketing for a positive and long-lasting impact on the business.
Cristian Stanciu is a freelance video editor, owner, and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios, or brands all over the globe. I can catch up with him on his blog or on LinkedIn.
Do you want to grow your client base? Do you need to drive more traffic to your website? Many companies thrive online. The internet has given people a greater ability to expand their client base. In fact, at the time there are 4.66 billion users online across the world, so if you learn to properly promote your business on the internet, you have the opportunity to gain many more loyal clients. But what are the ways professional marketers expand their companies online? Want to know all of the secrets of the best marketing teams without having to hire more full-time staff? Below, we’ll go into the top 20 pieces of digital marketing advice. Keep reading to learn more!
1. Get on Social Media
When you want to promote your business online, you need to have a professional social media presence. Many people use social media as a way to interact with their friends. They also find the pages of companies they like on there, and they follow them. This gives you the ability to engage your clients and potentially find new ones. Some social media platforms allow you to create a specific business page for your business, so you can focus directly on that page and promote it to your social media followers and customers. Using social media you can share all your content, new and old. When you create a new article, we recommend sharing it on all your social media profiles, and also mention each post in your newsletter, if you have a newsletter.
2. Learn About Social Media Ads
Do you know how to run social media ad campaigns? Once you’ve made successful social media accounts, you have the opportunity to create paid ads. You do this using the platform’s built-in ad maker, which allows you to target your ads to a specific audience. Depending on the social media ads platform you are working with, they will offer various methods of promoting your business via their social network. Facebook, Twitter Pinterest, and Linkedin are all good to start with.
3. Define Your Target Audience
But to which audience should you target your messages? This is where defining your target audience comes in. Your target audience consists of anyone who is likely to purchase your items. You should do research into the exact demographics of who is most likely to buy from you. Then, use this information to craft your ads to prompt them to make purchases.
4. Hire a Professional Website Design Service
Did you know that hiring a website design service actually helps you get more clients? When people access a website, they need to be able to navigate it with ease. If you want them to make a purchase, clearly state what you offer and make sure they know where to go on your site to buy it. Professional website design services give you an engaging website that boosts your sales.
SEO functions by using keywords and links. When you use the right keywords, the search engine algorithms will pull up your website in response to potential client searches. Links help the algorithms determine how reliable the information on your website is, which influences in which order your website shows up in the search results.
6. Use Local SEO
It’s extremely difficult to rank well in search engine results worldwide. That’s why you should partake in local SEO practices to get more customers in your area and shrink your competition pool.
Use keyword research tools to find the most common keywords people in your area employ to find businesses like yours.
7. Use Google Ads
Want to appear higher up in search results? Use Google Ads!
Google Ads lets you create advertisements that then get pinned near the top of search results. This helps more clients find you.
8. Email Marketing
Email marketing keeps your clients engaged. When you get a list of your client’s or potential clients’ emails, you can send them information on deals or business updates. This reminds them of you, builds rapport, and encourages them to buy from you.
9. Send Emails Around Holidays
If you want to improve your email campaigns, start sending targeted emails around the holiday. For instance, if it’s Mother’s Day, share why your products make the best Mother’s Day gifts. This makes your clients more likely to make a purchase.
10. Hire Experts
If you have the resources, hire some professional marketing experts. Whether you choose to hire full-time staff or a marketing agency, these people have the expertise you need to do well. When you have a team working for you, you stand a better chance of doing well.
11. Study Your Competitors
Want to beat out your competition? If you do, you should study your competitors.
Knowing what your competition does in terms of marketing and what they offer their customers will help you know how to make yourself stand out.
12. Conduct Tests
Unfortunately, not everything works best for every company. So, if you want to know how to grow your client base, you need to know what works well. To do this, conduct some tests, and don’t be afraid to change your approach.
13. Stay on Brand
Every single part of your digital marketing efforts should remain on-brand. Your brand consists of who you are as a company. Are you professional or casual? What tone and style do you use?
14. Maintain Media Relationships
People may not realize the power of the media when it comes to finding customers online. When you keep the media in touch with what’s going on in your company, you increase the likelihood they will write pieces on you and link back to your website. This drives traffic to your platform.
15. Use Images
Online, people don’t like to read huge blocks of text. Often, they’ll just scroll past this, especially if they are on social media. So how do you get their attention? Use engaging images.
16. Make Videos
Likewise, videos engage your clients better than text. They catch their eye and give you the ability to tell the audience a story, which creates an emotional bond. People who have an emotional bond to a brand are more likely to buy from it.
Don’t just create social media profiles. Use them to interact with your clients! Hire a social media manager who can handle client requests and respond to comments. This makes you appear approachable.
18. Have Online Sales
Everyone loves a good deal. If you sell products, advertise your sales online. This causes more people to become aware of them. If you don’t have any discounted products or services, you may be able to add something of value instead, such as an additional product or service free when they order. This is sometimes a good method of getting rid of any stagnant inventor.
19. Hold Virtual Events
Consider holding virtual events. This allows people to attend from wherever they have a video connection and keeps them abreast of your company’s news. This can be used for brand building or promoting your business, products, and or services to a target audience. You should always promote your events via all your marketing channels months before the actual event starts, so anyone that is interested has time to schedule.
20. Get on Google My Business
Google My Business is Google’s business listing service. It allows you to advertise what you do, provide links to your website, and get customer reviews. Having a Google My Business listing helps more people find you.
Want Us to Help You Promote Your Business?
Do you need help with your efforts to promote your business online? Digital marketing is an important part of growing your clientele. By following the tips above, you’ll be able to build a thriving online platform and grow your client base. Want help with your marketing? Let our experts help. Request a quote today to learn more!
Do you want to know how to market your brick and mortar store online?
With most of the world’s 7 billion people logging onto the internet, the ability to perform well online has never been more critical to the success of your business. While many stores operate well within a physical location, knowing how to present yourself on the internet helps you build your online presence and maybe even attract customers to your store.
So, do you want to get involved in local marketing online? Do you want to learn more about local SEO?
If so, keep reading! We’ll go into everything you need to know below!
The Advantages of Marketing Online
If you already have a bustling in-person business, you might be wondering why you need to participate in online marketing. Why should you take the time to learn how to market (or pay someone to do it for you) when you’ve already built a business of which you’re proud?
Having a well-performing online presence is absolutely crucial to growing your client base. While your store may do well with physical advertising, word-of-mouth, and attracting passersby into your location, you can still benefit from trying to get people online to buy from you.
As we mentioned above, most of the world’s population logs onto the internet. This means you have the opportunity to expand your client base far beyond your local area. Savvy business owners always want to look to the future and discover how to grow their profit margins. By putting yourself online, you open yourself to a whole world of new customers.
Bolstering your online marketing also boosts your local clientele. If you’re a shop that serves a specific audience in your area, for instance, knowing how to conduct local marketing on the web will gain you more customers.
In turn, this gives your more opportunities for revenue and the chance to develop more loyal clients.
Most people who do research into the world of marketing online run into it. Put simply, search engines such as Google and Bing use algorithms to sort web pages after a user makes a certain inquiry. Marketing experts keep track of how these algorithms work and came up with a method, SEO, to help their businesses make it to the top of the search results.
SEO functions using keywords and links. When you use SEO for business, then, you need to figure out which keywords people are typing into search engines to find services like yours. You accomplish this by using keyword research tools or consulting with professional online marketers who specialize in SEO for business.
Then, you try to incorporate as many of those keywords into the content of your website. This shows search engines your content is relevant to the people who are looking for your services.
Next, you want to establish reliability. When algorithms review online content, they’re looking for information that is both relevant and reliable so their users get the best results. They do this by looking for links. The more someone links to your website, the more reliable the algorithms believe your content is.
While you can’t always control who links to your website and who doesn’t, you can do your own linking. Link to pages on your own website and interesting, relevant information you find on other places on the web. When you link either within your website or to another site, the algorithm ranks your content higher.
What Is Local SEO?
Let’s face it, though: there are millions of different online stores in the world, and ranking well as you compete against so many companies is extremely difficult.
But did you know you actually might stand a greater chance of growing your business locally?
Think of it this way: whenever you run an inquiry about a type of product or service you need, search engines often give you local listings. For instance, if you search “Bookstores near me,” the search engine might bring up your local Barnes & Noble or indie book shops. If you were to make the same search in another town, though, the search results would be different.
That’s because algorithms actually use the location of people’s laptops or mobile devices to determine which results are the most relevant to that user. They pair people with products and services in their area.
This is good news for you. When you use local SEO for small business purposes, you get the opportunity to expand your reach locally and narrow down your competitors to just the people in your hometown. This especially serves brick and mortar stores well, as people in their area are able to locate them more easily.
Using Local SEO
So, how do you implement local SEO?
Again, SEO depends a lot on keywords, and local SEO is not an exception. The key to ranking well in your area is knowing which keywords people in your region commonly use to find businesses like yours. Fortunately, you can use keyword research tools to determine which ones are the best for you to use.
When you implement SEO for business, you should start seeing more traffic to your website, which gives you the chance to convert them into customers.
Want to Improve Your Local Marketing?
Are you looking to improve your local marketing and local SEO?
When you implement SEO services for small business, you should see an increase in the number of people who come to your website. By using local marketing techniques, such as local SEO, you open your client base to the opportunity for growth and expand your business.
Do you want some help making your online presence the best it can be? We can help! Our talented team specializes in making you stand out on the web. Request a quote today!